Marketing Archives - Brittany Hodak

Category Killers to Killed: CX Lessons From The Retail Industry

From “category Killers” to Killed: Customer Experience Lessons From The Retail Industry

Customer Experience, Marketing / By Brittany Hodak

In the ever-evolving retail landscape, the past five years have witnessed a sobering decline and bankruptcy filings of well-known “category killers.” These once-mighty specialty retail giants, renowned for their vast selections and low prices that dominated the competition, have found themselves vulnerable to the relentless rise of e-commerce, shifting consumer preferences, and the lingering effects …

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How To Cultivate Brand Love: Insights From Dr. Aaron Ahuvia

Customer Experience, Marketing / By Brittany Hodak

Brand love is a powerful force that drives customer loyalty and advocacy. It goes beyond customer satisfaction, creating an emotional connection that keeps customers coming back for more. When you cultivate brand love, it will become your company’s most powerful competitive advantage and can future-proof it against unfavorable market conditions. Dr. Aaron Ahuvia, a renowned expert …

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3 Customer Communication Lessons You Can Steal From Ryan Reynolds

Customer Experience, Marketing, News / By Brittany Hodak

On March 15th, T-Mobile announced that it has reached an agreement to acquire MintMobile, the low-cost wireless communications service provider co-owned by Ryan Reynolds. I’ve always been a fan of MintMobile because of its handsome stakeholder customer-centric philosophy, disruptive nature, and storytelling ability (which I wrote about in a newsletter last year). Company mergers and …

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3 Tips to Boost Your Customer Acquisition and Retention Inspired By Valentine’s Day

Customer Experience, Customer Service, Marketing / By Brittany Hodak

Valentine’s Day is not just about romantic relationships; Valentine’s Day is all about making the people around you feel special. We all want to feel special, right? Of course! INCLUDING your customers. Every brand wants to attract their ideal customer, and your customers want to know that you love them as much as they love …

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A Beginner’s Guide to Content Marketing

Customer Experience, Marketing, Sales / By Brittany Hodak

We’re living with more distractions than at any point in human history, and we’re being inundated with more messages competing for our attention than ever before (tens of thousands, by some estimates). To break through the digital pollution, more companies are relying on content marketing versus outbound marketing to draw prospects into their brand. Because …

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4 Intentional Experience Design Lessons You Can Learn From Legoland

Customer Experience, Marketing / By Brittany Hodak

I can’t help but notice awesome experience design out in the wild. A few months ago, my family spent a week in Florida and I was WOWed by the intentional experience design at LEGOLAND. If you haven’t been to LEGOLAND resort in Winter Haven, Florida yet, I highly recommend you check it out. Even if …

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Consumer-Centric Marketing: 4 Strategies You Need To Know

Customer Experience, Marketing / By Brittany Hodak

Any brand in the digital age knows the importance of being there for your users. One popular term for this is consumer-centric marketing. This is a type of marketing approach that puts your customers first in all decisions. Through data, customer feedback, and your own intuition, you can make sure every customer feels heard and …

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7 Keys To A Successful Customer-Driven Marketing Strategy

Customer Experience, Marketing / By Brittany Hodak

Any modern marketer knows there’s so much more to creating compelling campaigns than meets the eye. While it might seem simple enough to create content, ads, or sales funnels, they all fall flat if you don’t put your customer first. A customer-driven marketing strategy focuses on the overall customer experience to create substantial, genuine, long-term …

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How To Boost Engagement In Your Digital Customer Journey

Customer Experience, Marketing / By Brittany Hodak

In today’s world, digital engagement has never been more important. It’s not enough to publish content on your website, social media, or so on. You need to know how to boost engagement along your digital customer journey. When talking about your online presence, all roads lead to your customer experience. With a reported 65% of …

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5 Reasons Why Your Brand Needs to Create An Omnichannel Experience

Customer Experience, Customer Service, Marketing / By Brittany Hodak

As consumers are being bombarded with media 24/7, we’re no longer taking a linear path with our purchasing behaviors or consumption patterns. Imagine you’re at a party and you compliment your friend on her new pair of jeans. She tells you they’re from Abercrombie & Fitch. Later that night, you see an ad on Instagram …

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Marketing

From “category Killers” to Killed: Customer Experience Lessons From The Retail Industry

How To Cultivate Brand Love: Insights From Dr. Aaron Ahuvia

3 Customer Communication Lessons You Can Steal From Ryan Reynolds

3 Tips to Boost Your Customer Acquisition and Retention Inspired By Valentine’s Day

A Beginner’s Guide to Content Marketing

4 Intentional Experience Design Lessons You Can Learn From Legoland

Consumer-Centric Marketing: 4 Strategies You Need To Know

7 Keys To A Successful Customer-Driven Marketing Strategy

How To Boost Engagement In Your Digital Customer Journey

5 Reasons Why Your Brand Needs to Create An Omnichannel Experience

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