Customer Interactions You Can Easily Elevate to Create Superfans
My favorite measurement tool for customer interactions is the simplest one: Did you just make the thing better or worse for the customer? Or, was it a forgettable, nothing-burger of an interaction? It really all boils down to those three choices. In Creating Superfans, I call these customer interaction outcomes Net Positive, Net Neutral, and …
Customer Interactions You Can Easily Elevate to Create Superfans Read More »