THE SUPERFANS BLOG

Featured Image for 7 Ways Customer Success Consulting Pays Off - Brittany Hodak

Customer success is more than just a buzzword. Most businesses understand that they need stellar sales and marketing to succeed, but this alone isn’t always

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Featured Image for How To Build A Referral Marketing Strategy From Ground Zero - Brittany Hodak

When it comes to getting more business, referral marketing is a powerful tool. Having customers who trust your business enough to give word-of-mouth reviews is

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Featured Image for Why Referral Marketing Beats Standard Sales Tactics - Brittany Hodak

While most brands focus on sales, there’s actually a secret marketing tool that’s often overlooked. Referral marketing is not only low-cost (or even free), but

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Having a long list of customers is key to any business, but it’s not always enough on its own. Passive customers aren’t very likely to

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Client engagement sounds like it should come naturally, but what happens when your clients don’t interact with your products, content, or tools? If you’re producing

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Featured Image for 6 Ways A Customer Service Consultant Can Boost Your Business - Brittany Hodak

Retaining your existing customers is always more profitable than acquiring new customers. More and more companies are beginning to understand the value of investing in

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Featured Image for What Is A Brand Evangelist - Brittany Hodak

As any experienced businessperson knows, customers come from many channels. Some find your brand through a social media video, others through a live event, and

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Featured Image for Why Ed Sheeran's $1,800 Ketchup Bottle Is His Best Collaboration Of The Summer (2) - Brittany Hodak

This article originally appeared on Forbes.com on August 19th, 2019. It’s been a pretty good summer for Ed Sheeran. He’s currently headlining the highest-grossing tour of

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Did you know that feeling unappreciated is the number-one reason customers switch service providers? Learn how to avoid common customer-service mistakes with my newsletter!