From “category Killers” to Killed: Customer Experience Lessons From The Retail Industry
In the ever-evolving retail landscape, the past five years have witnessed a sobering decline and bankruptcy filings of well-known “category killers.” These once-mighty specialty retail giants, renowned for their vast selections and low prices that dominated the competition, have found themselves vulnerable to the relentless rise of e-commerce, shifting consumer preferences, and the lingering effects …
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