Brittany Hodak wants to teach your team to turn customers into superfans.
She has delivered keynotes and trainings to hundreds of companies across the globe, including American Express and Keller Williams Luxury.
She has worked alongside some of the world’s biggest brands and entertainers, including Walmart, Disney, Katy Perry, and Dolly Parton. She is the former Chief Experience Officer of Experience.com and scaled an entertainment startup to eight figures before exiting. She is obsessed with helping companies transform from commodity providers into categories of one.
A superfan is a customer or stakeholder who is so delighted by their experience with a brand, product, or service that they become an enthusiastic advocate. Let's break down each of the 3 components:
01
Customer or Stakeholder
While it’s true that someone can have an affinity for your brand without first being a customer, feedback is far more meaningful from someone who has gone through a transaction with you.
02
Delighted by the Experience
The experience customers have with your brand is the most important competitive advantage you have at your disposal. When you get it right, it’s the hardest thing for competitors to copy.
03
Advocating on Your Behalf
You create superfans by being so good that people can’t help but talk about you. Our digital world makes it almost impossible for remarkable products and services to go unnoticed for long.
BEST-SELLING AUTHOR
2023 Outstanding Works of Literature Book of the Year!
Customer Experience: A Leader's Guide to Unparalleled Success
USA Today called the book “a powerful guide for any leader looking to create unparalleled customer experiences” and Forbes said, “If you have customers, you need this book. Period.”