Turn your customers into superfans

Turn Your Customers Into Superfans

Turn Your Customers Into Superfans

The Old Rules of Business No Longer Apply

Being great is no longer good enough. To win in today’s world,

you've got to be super.

Whether you’re launching a new product or helming a hundred-year-old brand, one law is constant: 

If your customers aren’t telling their friends about you, you’re in trouble.

It’s time to get back to basics and an old-school obsession with customers.

It’s time to focus on creating superfans.

let's create your superfans. together.

I’ve spent my entire career studying the psychology of superfandom. What makes some customers over-index in their affinity for a brand when others don’t respond to the exact same marketing messages?

This is the question I’m most passionate about helping companies answer. That’s because customers who create more customers are the most important asset any business can build.

Over the past 15 years, I’ve worked on fan strategy for some of the world’s biggest brands and companies, including Walmart, Unilever, the Grand Ole Opry, and Amazon. I’ve also led product campaigns for global superstars like Katy Perry, KISS, and Dolly Parton, just to name a few. 

I’d love to learn about YOUR business and talk about how we can help you create superfans of your own!

MY MARKETING SUPERPOWER

I’ve spent my entire career studying the psychology of superfandom. What makes some customers over-index in their affinity for a brand when others don’t respond to the exact same marketing messages?

This is the question I’m most passionate about helping companies answer. That’s because customers who create more customers are the most important asset any business can build.

Over the past 15 years, I’ve worked on fan strategy for some of the world’s biggest brands and companies, including Walmart, Unilever, the Grand Ole Opry, and Amazon. I’ve also led product campaigns for global superstars like Katy Perry, KISS, and Dolly Parton, just to name a few. 

I’d love to learn about YOUR business and talk about how we can help you create superfans of your own!

Header Photo for Speaking Page - Brittany Hodak
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Brittany in Action

With years of experience in and outside of corporate settings, Brittany knows first hand the importance of customer retention or, as she calls it, the importance of creating superfans of your business. Catch a quick glimpse of her insights and strategy in her speaker reel! 

as seen on

The SUPER Model at a glance

My proprietary SUPER Model teaches business leaders to take customers from apathy to advocacy in five SUPER, simple steps.

Start With Your Story

A unique, uncopyable story is your superpower — and the first step toward connecting with your customers. If you can’t clearly articulate why you’re the best choice, how can a potential customer believe you are?

Understand Your Customer's Story

It’s not enough to just create a customer avatar and throw a dart: You’ve got to learn to listen and understand what your customers are telling you — and trying to tell you.

Personalize

Connecting your story to your customer’s story is where the superfan magic starts to take shape. Small acts of personalization — that don’t add costs to your bottom line — can make a BIG difference when it comes to creating brand advocates.

Exceed Expectations

Great brands don’t just meet their customers’ expectations, they exceed them. Learning to set and exceed expectations in a systematic way is key to creating loyal, repeat customers.

Repeat!

Repetition and automation are the two must-master-skills for everyone trying to build superfans at scale. Learning to use CRMs, social media, and other systems helps make superfan-building second-nature for teams large and small.

Scroll to find out

Which option is the best for you and your team 👇

The SUPER Model at a Glance

My proprietary Superfans System teaches business leaders to take customers from apathy to advocacy in five SUPER, simple steps.

Start With Your Story

A unique, uncopyable story is your superpower — and the first step toward connecting with your customers. If you can’t clearly articulate why you’re the best choice, how can a potential customer believe you are?

Understand Your Customer's Story

It’s not enough to just create a customer avatar and throw a dart: You’ve got to learn to listen and understand what your customers are telling you — and trying to tell you.

Personalize

Connecting your story to your customer’s story is where the superfan magic starts to take shape. Small acts of personalization — that don’t add costs to your bottom line — can make a BIG difference when it comes to creating brand advocates.

Exceed Expectations

Great brands don’t just meet their customers’ expectations, they exceed them. Learning to set and exceed expectations in a systematic way is key to creating loyal, repeat customers.

Repeat!

Repetition and automation are the two must-master-skills for everyone trying to build superfans at scale. Learning to use CRMs, social media, and other systems helps make superfan-building second-nature for teams large and small.

Scroll to find out

Which option is the best for you and your team 👇

signature program 

Creating superfans

In this program, Brittany shares proven, actionable strategies for creating and automating experiences that convert customers into devoted superfans—repeat clients who will advocate for your product or service without you even having to ask.

Program #2

fans, not followers

There’s only one metric that matters on social media: Are your efforts converting followers into superfans? This program breaks down the metrics and strategies that really matter to help create alignment around the ever-changing environment of social apps.

program #3

From Commodity to category of one

Don’t just make a sale; create a customer for life. This program is geared towards salespeople and entrepreneurs and uses the SUPERFANS System as a framework for boost reputation, referrals, and revenue, all while building a SUPER Brand that stands the test of time.

Program #4

DREAM TEAMS: CREATING SUPERFAN EMPLOYEES

Just as Customer Experience (CX)  is the new battlefield for winning and keeping customers, Employee Experience (EX), is the new battlefield for attracting and retaining rockstar employees. This program gives leaders all the tools they need to turn employees into superfans.

Clients who have invited Brittany back again and again:

let's collaborate for your next event!

In order to provide five-star service to each client before, during, and after every event, I only accept 25 invitations to speak per year. Extend an invitation below!

Or Call (646) 812-5801

Keep in touch

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