You create superfans by being so good that people can’t help but talk about you. Our digital world makes it almost impossible for remarkable products and services to go unnoticed for long.

The experience customers have with your brand is the most important competitive advantage you have at your disposal. When you get it right, it’s the hardest thing for competitors to copy.

While it’s true that someone can have an affinity for your brand without first being a customer, feedback is far more meaningful from someone who has gone through a transaction with you.

Customer or Stakeholder

Advocating on Your Behalf

Delighted by the Experience

A Superfan is a customer or stakeholder who is so delighted by their experience with a brand, product, or service that they become an enthusiastic advocate. Let's break down each of the three components:

Superfan?

What  is a