"If you have customers, you need this book. Period."
"Hodak has taken the crown for the Sales & Marketing book of the year."
"A staple for any business leader ready to amplify their customer experience."
In Creating Superfans, award-winning entrepreneur and keynote speaker Brittany Hodak shares a powerful framework for transforming your business from a commodity into a category of one.
Brittany has helmed fan-engagement campaigns for brands including Walmart, Disney, Amazon, and dozens of other global brands. Creating Superfans combines sharp business insights with entertaining stories from work with stars like Taylor Swift, Dolly Parton, and Mötley Crüe.
Memorable case studies from businesses of all sizes illustrate that customer experience, or CX, is the battlefield for winning — and keeping — customers. Brittany’s game-changing CX system, the SUPER Model, is simple to learn, deploy, and measure across every organization.
Whether you’re launching a new business or running a hundred-year-old brand, Creating Superfans gives the entire team a shared playbook for tapping into the unmatched power of superfandom
What if your customers loved your brand the way Swifties love Taylor or Drake loves the Raptors? What if they came back again and again...and told their friends to do the same?
Superfans aren't just for pop stars and NBA teams.
2023 owl awards winner
Best Sales & Marketing Book
See why BookPal said, “Brittany Hodak has taken the crown for the Sales & Marketing book of the year. The way she has masterfully weaved together important customer-centric mindsets with real-world examples and success stories makes an engaging read that’s hard to put down.”
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Want a sneak peek into the fan-building formula? Start with a free download of the first four chapters of Creating Superfans.
FREE DOWNLOAD
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SNag the free discussion guide!
TAKE YOUR BOOK CLUB TO THE NEXT LEVEL
Whether you’re reading with your entire department or with fellow leaders in a mastermind group, this discussion guide will help spark conversations and reinforce principles of Creating Superfans. If you'd like Brittany to record a custom video for your book club meeting, please reach out to hello@brittanyhodak.com!
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