Hi, I’m Brittany!

I teach sales and marketing leaders to .

The Old Rules of Marketing No Longer Apply

Being great is no longer good enough. To win in today’s world,

you've got to be super.

Whether you’re launching a new product or helming a hundred-year-old brand, one law is constant: 

If your customers aren’t telling their friends about you, you’re in trouble.

It’s time to get back to basics and an old-school obsession with customers.

It’s time to focus on creating superfans.

MY MARKETING SUPERPOWER

I’ve spent my entire career studying the psychology of superfandom. What makes some customers over-index in their affinity for a brand when others don’t respond to the exact same marketing messages?

This is the question I’m most passionate about helping companies answer. That’s because customers who create more customers are the most important asset any business can build.

Over the past 15 years, I’ve worked on fan strategy for some of the world’s biggest brands and companies, including Walmart, Unilever, the Grand Ole Opry, and Amazon. I’ve also led product campaigns for global superstars like Katy Perry, KISS, and Dolly Parton, just to name a few. 

I’d love to learn about YOUR business and talk about how we can help you create superfans of your own!

MY MARKETING SUPERPOWER

I’ve spent my entire career studying the psychology of superfandom. What makes some customers over-index in their affinity for a brand when others don’t respond to the exact same marketing messages?

This is the question I’m most passionate about helping companies answer. That’s because customers who create more customers are the most important asset any business can build.

Over the past 15 years, I’ve worked on fan strategy for some of the world’s biggest brands and companies, including Walmart, Unilever, the Grand Ole Opry, and Amazon. I’ve also led product campaigns for global superstars like Katy Perry, KISS, and Dolly Parton, just to name a few. 

I’d love to learn about YOUR business and talk about how we can help you create superfans of your own!

IMG_2470 (1) - Brittany Hodak
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Brittany in Action

With years of experience in and outside of corporate settings, I know first hand the importance of customer retention or, as I call it, the importance of creating “superfans” of your business. Catch a quick glimpse of my insights and strategy in my speaker reel! 

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The Superfans System at a Glance

My proprietary Superfans System teaches business leaders to take customers from apathy to advocacy in five SUPER, simple steps.

Start With Your Story

A unique, uncopyable story is your superpower — and the first step toward connecting with your customers. If you can’t clearly articulate why you’re the best choice, how can a potential customer believe you are?

Understand Your Customer's Story

It’s not enough to just create a customer avatar and throw a dart: You’ve got to learn to listen and understand what your customers are telling you — and trying to tell you.

Personalize & Connect

Connecting your story to your customer’s story is where the superfan magic starts to take shape. Small acts of personalization — that don’t add costs to your bottom line — can make a BIG difference when it comes to creating brand advocates.

Exceed Expectations

Great brands don’t just meet their customers’ expectations, they exceed them. Learning to set and exceed expectations in a systematic way is key to creating loyal, repeat customers.

Repeat!

Repetition and automation are the two must-master-skills for everyone trying to build superfans at scale. Learning to use CRMs, social media, and other systems helps make superfan-building second-nature for teams large and small.

Scroll to find out

Which option is the best for you and your team 👇

The Superfans System at a Glance

My proprietary Superfans System teaches business leaders to take customers from apathy to advocacy in five SUPER, simple steps.

Start With Your Story

A unique, uncopyable story is your superpower — and the first step toward connecting with your customers. If you can’t clearly articulate why you’re the best choice, how can a potential customer believe you are?

Understand Your Customer's Story

It’s not enough to just create a customer avatar and throw a dart: You’ve got to learn to listen and understand what your customers are telling you — and trying to tell you.

Personalize & Connect

Connecting your story to your customer’s story is where the superfan magic starts to take shape. Small acts of personalization — that don’t add costs to your bottom line — can make a BIG difference when it comes to creating brand advocates.

Exceed Expectations

Great brands don’t just meet their customers’ expectations, they exceed them. Learning to set and exceed expectations in a systematic way is key to creating loyal, repeat customers.

Repeat!

Repetition and automation are the two must-master-skills for everyone trying to build superfans at scale. Learning to use CRMs, social media, and other systems helps make superfan-building second-nature for teams large and small.

Scroll to find out

Which option is the best for you and your team 👇

signature program #1

Creating superfans

In this program, I share proven, actionable strategies for creating and automating experiences that convert customers into devoted superfans—repeat clients who will advocate for your product or service without you even having to ask.

signature program #2

fans, not followers

In this interactive session, I will break down what leaders need to know to confidently craft a winning social-media strategy for 2021 and beyond.

signature program #3

work + life

In this program, I dismiss the work/life myth and introduce a proprietary four-step method to help stressed-out workers find true integration — and maybe even zen — instead.

past clients (and current superfans!)

let's collaborate for your next event!

In order to provide five-star service to each client before, during, and after every event, I only accept 25 invitations to speak per year. Extend an invitation below!

Or Call (646) 812-5801

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