The Old Rules of Business No Longer Apply

Being great is no longer good enough. To win in today’s world,

you've got to be super.

Whether you’re launching a new product or helming a hundred-year-old brand, one law is constant: 

If your customers aren’t telling their friends about you, you’re in trouble.

It’s time to get back to basics and an old-school obsession with customers.

It’s time to focus on creating superfans.

Hi, I'm Brittany Hodak

Bestselling Author, Award-Winning Entrepreneur and Keynote Speaker

I’ve spent my entire career studying the psychology of superfandom. What makes some customers over-index in their affinity for a brand when others don’t respond to the exact same marketing messages?

This is the question I’m most passionate about helping companies answer. That’s because customers who create more customers are the most important asset any business can build.

Over the past 15 years, I’ve worked on fan strategy for some of the world’s biggest brands and companies, including Walmart, Unilever, the Grand Ole Opry, and Amazon. I’ve also led product campaigns for global superstars like Katy Perry, KISS, and Dolly Parton, just to name a few. 

I’d love to learn about YOUR business and talk about how we can help you create superfans of your own!

Let's create your superfans. Together.

I’ve spent my entire career studying the psychology of superfandom. What makes some customers over-index in their affinity for a brand when others don’t respond to the exact same marketing messages?

This is the question I’m most passionate about helping companies answer. That’s because customers who create more customers are the most important asset any business can build.

Over the past 15 years, I’ve worked on fan strategy for some of the world’s biggest brands and companies, including Walmart, Unilever, the Grand Ole Opry, and Amazon. I’ve also led product campaigns for global superstars like Katy Perry, KISS, and Dolly Parton, just to name a few. 

I’d love to learn about YOUR business and talk about how we can help you create superfans of your own!

SIGNATURE PROGRAM

Creating Superfans

In this program, Brittany shares proven, actionable strategies for creating and automating experiences that convert customers into devoted superfans—repeat clients who will advocate for your product or service without you even having to ask.

Other Programs

There’s only one metric that matters on social media: Are your efforts converting followers into superfans? This program breaks down the metrics and strategies that really matter to help create alignment around the ever-changing environment of social apps.

Perfect for: Marketers, Salespeople, Entrepreneurs

Includes a FREE digital playbook for every attendee!

Don’t just make a sale; create a customer for life. This program is geared towards salespeople and entrepreneurs and uses the SUPERFANS System as a framework for boost reputation, referrals, and revenue, all while building a SUPER Brand that stands the test of time.

Perfect for: Executives, Sales leaders, Salespeople, Entrepreneurs

Includes FREE Digital Playbook for every attendee!

Just as Customer Experience (CX)  is the new battlefield for winning and keeping customers, Employee Experience (EX), is the new battlefield for attracting and retaining rockstar employees. This program gives leaders all the tools they need to turn employees into superfans.

Perfect for: Managers, HR Leaders, Entrepreneurs

Includes FREE Digital Playbook for every attendee!

BRITTANY'S AWARD-WINNING BOOK

Learn how to turn your customers into superfans

Too many businesses fall into the trap of becoming something lots of people “sort of ” like instead of intentionally creating an experience the right people can’t stop telling their friends about. Don’t be filler; be unforgettable. 

Are you ready to create more raving fans for your business than you ever imagined possible? Here’s where you start.

Header Photo for Speaking Page - Brittany Hodak
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Brittany In Action

With years of experience in and outside of corporate settings, Brittany knows first hand the importance of customer retention or, as she calls it, the importance of creating superfans of your business. Catch a quick glimpse of her insights and strategy in her speaker reel! 

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