When you think about client engagement, did you know that increasing customer retention rates by 5% has been proven to increase profits from 25% to
THE SUPERFANS BLOG
Regardless of how great you are at a job, you — or someone who works for you — will, at some point, stumble. It’s inevitable.
Rather than kick off this blog with business, let’s get personal for a moment, and think about your best friend. If they told you they
In any business, creating a culture of superfandom – and improving your average customer experience – first comes from making people feel welcomed. It sounds
What do you think of when you hear the word “wave?” Maybe you’re a sports fan, and it conjures memories of jumping up and down
Five years ago today, I was anxiously awaiting the airing of my appearance on ABC’s hit series Shark Tank. My co-founder Kim and I hadn’t seen a final
I’m asked from time to time what advice I would give my younger self. My response to this inquiry from Nashville Business Journal sums it up pretty well (excerpt
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When it comes to marketing, the most powerful tool any business has is a happy customer — or, even better, an army of happy customers
Because I’m such a fierce advocate for creating amazing customer experiences, it might come as a surprise to some that I believe the old adage
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