THE SUPERFANS BLOG

Featured Image for Superfan WAVE Video Course Companion Blog - Part 5 - Brittany Hodak

When you think about client engagement, did you know that increasing customer retention rates by 5% has been proven to increase profits from 25% to

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Featured Image for Superfan WAVE Video Course Companion Blog - Part 4 (2) - Brittany Hodak

Regardless of how great you are at a job, you — or someone who works for you — will, at some point, stumble. It’s inevitable.

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Featured Image for Superfan WAVE Video Course Companion Blog - Part 3 (2) - Brittany Hodak

Rather than kick off this blog with business, let’s get personal for a moment, and think about your best friend. If they told you they

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Featured Image for Superfan WAVE Video Course Companion Blog - Part 2 (2) - Brittany Hodak

In any business, creating a culture of superfandom – and improving your average customer experience – first comes from making people feel welcomed.  It sounds

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Featured Image for Superfan WAVE Video Course Companion Blog - Part 1 - Brittany Hodak

What do you think of when you hear the word “wave?” Maybe you’re a sports fan, and it conjures memories of jumping up and down

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Featured Image for Five Lessons From My Shark Tank Appearance I Still Use Five Years Later - Brittany Hodak

Five years ago today, I was anxiously awaiting the airing of my appearance on ABC’s hit series Shark Tank. My co-founder Kim and I hadn’t seen a final

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Featured Image for The One Thing I Wish I'd Learned Sooner (2) - Brittany Hodak

I’m asked from time to time what advice I would give my younger self. My response to this inquiry from Nashville Business Journal sums it up pretty well (excerpt

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Did you know that feeling unappreciated is the number-one reason customers switch service providers? Learn how to avoid common customer-service mistakes with my newsletter!