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What Happens When the Right Product is Targeted to the Wrong Audience

Remember when someone said “Stanley Cup” and they were talking about hockey? Ahhh, the good ole days. If, like me, you roll your eyes when someone starts talking about the ~other~ Stanley Cup, I promise you’ll still find this deep dive highly valuable and interesting. People are OBSESSED with the (other) Stanley Cup. It was […]

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3 employee experience takeaways from the NFLPA's team report cards

3 Employee Experience Takeaways from the NFLPA’s Team Report Cards

It’s officially March, which means that the end of Q1 is rapidly approaching. Here’s your official reminder to collect employee feedback before the month ends — and then set a calendar reminder to do it again at the end of June! Neglecting to collect employee feedback can have negative consequences for both the employees and

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The Importance Of A Strong Digital Employee Experience

When the pandemic first hit, many companies were forced to work remotely overnight. Without any precedent or warning, HR and IT departments had to find ways to adapt their internal systems and make it work.  However, now that we’re two years post-pandemic and many companies are committing to either remote or hybrid arrangements, leaders are

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Want To Improve Your Consumer Journey? Ask These Questions.

What is it that your customers really want? How can you make sure you’re offering products or services that serve your customers’ needs? It all comes down to the consumer journey. Your consumer journey is the roadmap customers follow from brand awareness to the post-sale process. By improving this journey, you ensure your customers have

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How to Promote a Culture of Empathy on Your Team

This article originally appeared on ThriveGlobal.com on November 23rd, 2020. Considering everything happening in the world, empathy has never been more important. Amid a global pandemic that has caused people to worry about their own well-being and the well-being of others around them, we all need understanding and compassion. This extends beyond personal relationships, too.

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4 Support Systems to Ask for Help When Times Are Tough

This article originally appeared on ThriveGlobal.com on November 9th, 2020. Asking for help is difficult for anyone, but it’s even harder for leaders. When you’re a founder or CEO, it’s completely normal for investors, stakeholders, employees, and many other people to look to you for solutions. Pride causes many leaders to fake it until they

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Connecting With Your Customers: How To Boost Client Engagement To Drive Purchase Decisions

When you think about client engagement, did you know that increasing customer retention rates by 5% has been proven to increase profits from 25% to 95%? How about that customers will spend 17% more to do business with companies that deliver excellent customer service? Whether you’ve heard these figures before or not, the math is

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Satisfying Unhappy Customers: How To Right Inevitable Wrongs For Your Clients

Regardless of how great you are at a job, you — or someone who works for you — will, at some point, stumble. It’s inevitable. And, regardless of how well you’ve performed in the past, or are currently performing for other customers, there’s one key word you need to remember when it comes to turning

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Featured Image for Superfan WAVE Video Course Companion Blog - Part 3 (2) - Brittany Hodak

Customer Retention 101: Do You Make Your Customers Feel Appreciated?

Rather than kick off this blog with business, let’s get personal for a moment, and think about your best friend. If they told you they felt perpetually unappreciated by their partner, what would you tell them? You’d tell them to end the relationship, that they deserve to be with someone who treats them like they

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