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I’m excited to share a conversation with a truly inspiring entrepreneur. Joining us this week is Rhea Lana Riner, the founder and CEO of Rhea Lana’s Children’s Consignment—an award-winning franchise with over 125 locations in 26 states.
Rhea Lana’s journey began with a simple consignment event in her living room, aimed at helping local families. We’ll explore how she took those humble beginnings and grew them into a thriving business, including the many challenges along the way.
You’ll hear us discuss how Rhea Lana equips her franchisees to recreate the magic in each new location, including the technology that allows owners to focus on the most impactful human interactions.
If you’re interested in what it takes to build a customer-centric business that scales, you’re in for a great episode.
Learn more about Rhea Lana’s here.
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Transcription
Brittany Hodak [00:00:01]:
Hello, and welcome to another episode of the Creating Super Fans podcast. Here’s the deal. If your customers aren’t telling their friends how awesome you are, you’re in trouble. But don’t worry. By the end of this episode, you’ll have some brand new tips for how to turn more of your customers into super fans. I’m excited to share a conversation with a truly inspiring entrepreneur today. Joining us is Rhea Lana Riner, the founder and CEO of Rhea Lana’s Children’s Consignment, an award winning franchise with over a 125 locations in 26 states. Rhea Lana’s journey began with a simple consignment event in her living room aimed at helping local families.
Brittany Hodak [00:00:37]:
Today, we’ll explore how she took those humble beginnings and grew them into a thriving nationwide business. We’ll discuss how Rhea Lana equips her franchisees to recreate the magic in each new location, including the technology that allows the owners to focus on the most impactful human interactions. If you’re interested in what it takes to build a customer centric business that scales, you’re gonna find tons of gems in today’s episode. Let’s get into it. Rhea Lana, thank you so much for joining me today. It’s so great to see you again. I would love to start by you giving a little bit of overview of the business for anybody who’s unfamiliar with all the great work that you’re doing.
Rhea Lana Riner [00:01:14]:
Well, hi, Brittany. It is such an honor to be here today. Yes. I do children’s consignment events. And so we do these pop up events, and we create a beautiful marketplace for families filled with secondhand gently used children’s items. So that’s it in a nutshell.
Brittany Hodak [00:01:33]:
Preloved clothes that that people can have a blast acquiring. How how did you have this idea to start this company? What inspired the the creation of this brand?
Rhea Lana Riner [00:01:45]:
I was a young mom. It was about 25 years ago. I had 3 small children, and our money was tight. Like many families, we lived paycheck to paycheck, and I was trying to figure out how to have really nice things for my children while also staying within the budget. And I loved secondhand shopping, but in that time, there weren’t a lot of great secondhand shopping opportunities, to be quite honest. And so, I wanted to create just something special that because I I was a mom. I knew all the challenges that moms face, you know, to balance family and all the things. And so I just really did wanna have create this special shopping experience for moms.
Rhea Lana Riner [00:02:25]:
So the first one was in my living room, though. So, really, that was my only dream was just just have it into my living room with a few friends.
Brittany Hodak [00:02:33]:
And how quickly after you had that first event did you know that you were on to something and schedule that second event?
Rhea Lana Riner [00:02:40]:
Well, I have to admit the first one failed. I wasn’t very good at marketing, to be honest. My natural personality is an introvert, and I thought if I made it perfect, people will come. And so the problem was I had to learn to get out and invite people. And so the first one, that was in my home, not that many people came, and so I I had 11 consignors, 3 racks of clothes in my living room, that very first sale. And so I actually had to call all 11 consignors. These are the moms that were selling their gently used things and said, will you please give me another shot? Can I do it? What can I keep them and do it one more time? And so I did another sale, and I had to learn to get out there and put myself out, invite people, learn a little more about marketing. But then, really, within, a year or so, it just it would just took over another room of my house, took all over my whole house until then we had to move, find places outside of my home.
Rhea Lana Riner [00:03:34]:
So it it I could tell that moms loved what we did. There just wasn’t anything out there like what we were doing.
Brittany Hodak [00:03:40]:
Well and what a great lesson to not have sort of hung your head between your tail, whatever the expression is, inside. I I failed. This this didn’t work. It was a good idea, but it didn’t work because so often, I think people try something once, get discouraged, and walk away. So for you to have had the perseverance even back then to say, let me look at this objectively, see where I could do something a little differently, and try again.
Rhea Lana Riner [00:04:08]:
Well, I didn’t wanna give up yet, but I I agree. It is easy to give up, especially you know, I think as women, we want to be accepted, and we want people to you know? But I I did have to learn that you have to put yourself out there. You have to you’re gonna be rejected a little bit. That’s okay. And I had to learn that if I wanted to build a business, I was gonna definitely have to learn to talk about it. It didn’t matter how beautiful or perfect it was if nobody knew about it.
Brittany Hodak [00:04:32]:
I a friend of mine, her name is Jenny Wood, and she’s a a a a brilliant author and speaker. She’s a former Google executive. And something that I heard her say the other day that I think is just genius is if you wanna succeed twice as often, fail 4 times as often.
Rhea Lana Riner [00:04:48]:
Oh, that’s really good.
Brittany Hodak [00:04:50]:
That’s the formula. And it you know, sometimes we forget that when we’re in the midst of it. How long did it take you to realize that you had an idea that could be much bigger than just you doing these consignment events? How long did it take for you to sort of formulate the idea of this could be something bigger and grow it into the national franchise brand that it is today?
Rhea Lana Riner [00:05:14]:
Well, it grew steadily. And I would say like I said, it outgrew my home, and then we were in different little storefronts around our community where we live. And then pretty soon, we were in larger storefronts. Meanwhile, we were using technology, and that was new in the space that I was in. And so moms didn’t even have computers in their home back then. It’s hard to believe, but back this was in the nineties. Not many stay at home moms. I was actually a stay at home mom then, and, not many women had computers in their home.
Rhea Lana Riner [00:05:46]:
So that was another thing that set us apart. It helped us offer this really wonderful experience that was different than was out there. But the the, I had moms that were driving in to where I live wanting me to come to their community. And so we did actually open up a second location about about an hour away, and it gave me a chance to test out, oh, I I can I can do the same thing in another location? And then I actually have a younger sister that lives about 3 hours from here, and so she I’ve bossed her around her whole life, and so she also let me boss her around in this. But I figured if if I could teach my little sister to do this, then maybe we could teach other people. And so that’s really how we we started to figure out franchising and whether the model could be reproducible.
Brittany Hodak [00:06:33]:
Now one of the things that I think is so unique about your story is it wasn’t just that you got lucky by choosing the right technology once 25 years ago, and that gave you some grand advantage. You have invested in building this homegrown technology that I know has continued to not just put you a little bit ahead of your competitors, but incredibly ahead. So much so that I know people often come to you and and ask to have the technology. So I’d love to talk a little bit about what your instincts were there, how you how you knew that this was so important back in the nineties when it wasn’t something that a lot of people were thinking about and how you’ve continued to invest in that technology because of the experience it ultimately enables.
Rhea Lana Riner [00:07:18]:
Well, like most entrepreneurs, you know, I had a good idea, but it takes people around us, and to actually keep the idea going. So in this particular case, my husband is the one that had the great idea about technology. A lot of guys hunt fish. He always loved to do an IT things as kind of a hobby and a side gig. And so because we didn’t have much money. We we built this thing from scratch, and so all of our IT, he created from scratch. And and as the our our event would grow a little bit, I’d have this terrible operational thing that would happen at the event. And so he would use technology to solve the problem.
Rhea Lana Riner [00:07:56]:
And so we just sort of did that. And, again, it we I when I started out, I had no idea that we’d be a franchising company, Brittany. You know, I was just gonna have a little sale, and then the sale got bigger. So, really, that’s what it was just very gradual, but it has been awesome. And I think we really didn’t know how special it was for so long. Again, back we were at the doing it’s hard to believe because now we all carry computers around in our with our phones. You know? But and and I was, again, I was a stay at home mom in my sphere. We didn’t have computers in our homes.
Rhea Lana Riner [00:08:26]:
Like, even in the early days, women would have to go to the library where there was a computer to enter their items. I know it’s hard to believe, but, so but we just begin we we always wanted our items to be guaranteed. From the very first sale I ever had, that was very important to me because some because of some experiences that I had had in consignment. I wanted to make sure that if we were gonna get into this business, that a mom could trust me to take care of her items. And so from the very first sale, we’ve always had a report, showed every item that’s sold, how much it’s sold for, exactly what their check was. And so that’s where technology gave us the well, the actually, the very first sale, I did it all by hand. That’s that’s what actually, the how it really started. It was all by hand, but after that first one, that’s when my husband said, Rhea Lana, you should computerize this.
Rhea Lana Riner [00:09:15]:
So, anyway, that that’s the role that technology has played, and then we just can have been able to tell through the years that technology continues to give us the ability to have excellence in all the different areas, which is what we want. We wanna create this excellent experience for moms, that they can trust and so that they’ll wanna come back and and trust us every time.
Brittany Hodak [00:09:37]:
Well and what I love about the technology is you have essentially a B2B2C model where your franchisees are creating these experiences and shopping opportunities for parents. But if they aren’t in lockstep with those consignors, it’s not gonna be a great event. So the technology has to enable an amazing experience for consignors because without those items, it’s not going to be a great sale nor will it be a great experience for those for those customers. So I think it’s a really great example of using technology to enable not just a better first level experience, but but end user experience as well with that b to b to c. And I know because I had the privilege of meeting many of your franchise owners at an event a little bit earlier this year that a large amount of your franchise owners started as consignors. And some of them started as customers, and they sort of went up this ladder of, I shopped at a sale. Wow. That was a great experience.
Brittany Hodak [00:10:36]:
Next time, I should consign. And it was that experience of what it felt like to consign and get all of those reports and feel like everything was so in line that many of them said, I have to be a part of this.
Rhea Lana Riner [00:10:48]:
Yeah. You’re you’re very right. They they they fell in love with the brand because how it helped their family. And so that’s where the initial desire came from because I would say 95% of our franchise owners have zero business experience. Like, they never even saw themselves as being an entrepreneur or owning a business, and so we love that. We get we love I especially really love getting to come along beside women and cheer them on and say, you can be a business leader in your community, and they get to do it with something they’re so passionate about because we’re serving families. You know, we’re not just we’re not selling things, and that’s what I love because I am not a salesperson at heart, but we love offering a service and just knowing that we’re helping families.
Brittany Hodak [00:11:34]:
And having that at the core of helping families is what takes what I think skeptically a lot of people would have said or maybe even did say to you, this is not a scalable concept. Right? You can’t build a franchise around selling used children’s clothing. Right? I would imagine at some point, somebody thought that or maybe even said it out loud to you. Is that is that accurate?
Rhea Lana Riner [00:11:57]:
Oh, my word. Yes. I mean and I was a you know, I wasn’t the the original female entrepreneur, but there weren’t many women doing what I was doing at at the time. You know? And then, especially, a lot of what we’re doing is we we go in and try to find commercial, empty commercial retail spaces, and that’s a very male dominate in the male dominated world, and they would say, you’re selling used children’s items? You know what? So I got zero respect. I just you know? So you’re right. There was a lot of skepticism, but, thankfully, it’s just finally it’s it makes sense. You know? Now that we’ve proven it out, it makes so much sense for families. Everybody gets it now.
Brittany Hodak [00:12:38]:
Yeah. Well and and especially when you think about how much of the economy, particularly the shopping economy, is driven by women. And I love that you said 95% of your franchise owners never thought that they would be a business owner. And I would love for you to talk a little bit about all of the incredible work that your corporate team does to enable this, to be able to walk alongside these women and give them not just the confidence, but also the the tactical things that they need to be able to succeed because it’s a big jump from I loved the shopping experience or even I loved this consigning experience to I’m gonna buy a franchise and do this myself and negotiate for the lease space and find the consignor. So I would love for you to talk a little bit about how that has become the well oiled machine that it is now after a couple of decades.
Rhea Lana Riner [00:13:30]:
Well, I just have always felt strongly that I want my franchise owners to feel very supported. I mean and, so we most of my team, honestly, are also franchise owners or maybe former franchise owners. Some moved and needed to sell their franchise, and they had called me crying, because they loved but their maybe their spouse was relocating. And so for one thing, we just have a great knowledge of our business internally. And then gradually, as our company has grown, we also have folks on our team who are not franchise owners, but they’re specialists in what they do. And so we have an incredible marketing team. A lot of them are young, and they have just grown up with a phone in their hand, so they know social media and they know graphic design. And then we have set a lot of on our team that they’re specializing in just operations of how to run an event and how to set up the technology and all the things.
Rhea Lana Riner [00:14:25]:
So we just really care about their success, and we we love we love supporting them. So it’s not it’s not a hard thing to do. We have a lot of fun doing it, and our franchise owners are so grateful. It’s just a real it’s a big sisterhood and brotherhood. You know, it’s not only women, but I would say most of the our franchise owners are owned by women, operated by women, but they have a great, support system behind them.
Brittany Hodak [00:14:50]:
Well and I think, again, you you said it’s easy to say, like, oh, it’s so obvious now because it’s working, because it’s been proven again and again and again. And I think one of the things that somebody might also be able to skeptively skeptically say is, oh, of course, it’s working because of social media. It’s so easy with social media to let customers know that this is happening or to invite consignors in. But I know from not just shopping at some sales now, but also working closely with your brand of how much goes into the actual shopping experience. So I’d like for you to talk a little bit about that for somebody who’s not had the opportunity to shop a consignment sale. Talk about what it feels like and how many of those things have been consistent since that very first sale in your living room and then as you’ve grown. Because I think that’s a huge part. And again, very easy for somebody to Monday morning quarterback it and be like, oh, yeah.
Brittany Hodak [00:15:43]:
Of course. This is so easy. This is so simple. It works. But knowing how much intentionality and love and effort went into creating what has now become the hallmark of your brand.
Rhea Lana Riner [00:15:53]:
Well, when I first started in my living room, you know, I had loved shopping garage sales and consignment stores. Like, I had loved all of that, but I felt like there had to be a better experience. And so from that very first sale in my living room, I rewatched everything. I ironed it. We had these cute little string tags that we’ve been using for 25 years, and I just wanted it to look like a boutique, because I also knew what the boutiques were like in town. The problem was I couldn’t afford to shop those because they were so expensive. But I wanted to create this boutique experience, but with gently loved items. And so and I remember as it was growing thinking, can I maintain these standards as it gets bigger? I didn’t know if I could.
Rhea Lana Riner [00:16:35]:
And so it’s been fun for me to now when I think about our largest, they’re all sizes, you know, because when a franchise starts, it’s like a baby and then it grows huge. And so now we fill up, like, huge Walmart sized buildings. You know? Lots of they’re huge. They’re massive. My I still, run our original one in Arkansas. And but when I look out, I see a beautiful department store, and so that’s what we’ve always wanted our events to look like and feel like very organized. Things are color coordinated. They’re sized perfectly.
Rhea Lana Riner [00:17:06]:
Like, moms know where to find things. We just want them to feel like, it’s this exceptional shopping experience. And then when they check out, we don’t wanna stand in line for 2 hours. And so we because we do have a lot of shoppers, so that’s where we use technology to we kinda use some QR codes and a virtual wait list and all kinds of things so that, they can come to this big experience but not feel overwhelmed and frustrated.
Brittany Hodak [00:17:32]:
Well and what a great lesson in not just looking to your direct competitors as your competitive set. Because you very easily could have said, we’re gonna do something that feels 5% better than other consignment shops, but that wasn’t where you set the target. And because of that, you didn’t end up just a little bit better than other consignment shops. You are miles and miles and miles ahead. And also, by the way, miles and miles ahead from some of those other non direct competitors, like selling things in Facebook Marketplace or your Nextdoor group. And I think that’s such a great lesson for everybody listening of don’t set your sights on being just a little bit better than the closest competitor to you. Decide who it is that you wanna model your excellence after, and even if it feels crazy for that category, even if I’m sure people, again, probably said, what do you mean you’re washing and ironing and putting these beautiful tags on these used items? But that is what is proven to make all the difference.
Rhea Lana Riner [00:18:28]:
I had someone give me some great advice on this subject early on, you know, and the I and I think it really applies and hopefully can be helpful, but it’s they said keep your competitors in your peripheral. You know? Like, they’re out there. Be aware, you know, but don’t focus on them. Focus on what you’re doing to make your product, your experience the best it can possible be possibly be. So I think that’s just great advice. Yeah. They’re out there. You you don’t wanna ever be surprised by anything, but don’t don’t focus on your your competition.
Brittany Hodak [00:18:58]:
Such great advice. Any other great advice that you received that served you well in this journey?
Rhea Lana Riner [00:19:04]:
Well, I think another thing is just you just have to work hard. I mean, you just that I don’t know that that’s anything surprising, but you definitely have to be willing. I think that sometimes there’s this idea that maybe as an entrepreneur, it’s a it’s an easy road, and it’s it’s been a really hard road. It’s been awesome. But you definitely have to I always say you gotta work harder than anybody than that you know. Like, you you’ve got to really and then the the benefits come as you get older and as you prove this thing out and as you have experience. But in the beginning, I do think you just gotta be and that’s that was advice I
Brittany Hodak [00:19:38]:
was given and it’s proved out. It’s like compounding interest. Yes. You don’t necessarily feel it in the early days, but you have to keep investing. You have to keep doing the right things knowing that they will pay off.
Rhea Lana Riner [00:19:49]:
I love that. And just and just finding creative solutions because there’s always gonna be a challenge. And so do you do you give up or do you just find the next creative solution?
Brittany Hodak [00:19:59]:
Well, one thing that I know a lot of times, especially solopreneurs or smaller owner operators can fall into this trap of believing is that all of the innovation has to come from them. All of the ideas come from them. And I know along the way, you have implemented so many things that a consignor suggested or a franchise owner suggested or somebody else on the team said, hey, what if we do it that way? And I would love for you to talk about what that process has been like and maybe even share a couple specific examples of something that you thought, wow. I wish I had thought of that long before somebody else thought about it and how you’ve operationalized taking those ideas and then sharing them out to all of the other franchise owners in your network.
Rhea Lana Riner [00:20:40]:
Well, I tell my team a lot. I had one good idea a long time ago. Since then, I feel like I’m just a compiler of great ideas. So I love your question, Brittany. And, you know, one thing that comes to mind, there’s so many because that’s it. You know, now we’re this franchising company, and I’ve got amazing women. And once they learn the model, they’re so much better than me. And so I love, you know, I love putting together smart people and coming up with awesome innovative ideas, and and so we take their ideas, and then we, yeah, we do put them out into our system.
Rhea Lana Riner [00:21:10]:
But one that I can remember specifically, and this came from one of my leaders at my events. And so I have this incredible operations team, and she’s actually an engineer in her real job, but I love it that she comes and works with my events. And, but I remember we were trying to especially figure out how to continue to make the consignor services easier and better, because it can be. It’s a lot of work, you know, to for a mom to clean out the closets and then get everything priced and then get it to the event. And so she had this idea, and then she even came up with a name, and it was called drop and go. And so it was where a mom could pull up, and our crew at the event would unload it and put it out on the floor for her. And there was a fee, but that just came from I think we were probably sitting at a Chick Fil A or somewhere all having coffee one day, and we were brainstorming about the next event. And so that came from her.
Rhea Lana Riner [00:22:04]:
And so, you know, the cool thing is that each of our franchise owners do have these teams that help them run their events, and so many of our great ideas come from those folks.
Brittany Hodak [00:22:15]:
Yeah. And it’s such a great reminder that you should constantly be asking your team for their feedback because oftentimes people might have a great idea that they keep to themselves either because they weren’t asked or they feel like it’s not their place to give an idea. So to constantly be open to hearing new ideas from anybody, but also to to explicitly say, please share your ideas. I think anybody who hasn’t formalized a way to collect and act on feedback on a very regular basis could be missing out on amazing gyms like drop and go. And I know that’s now a a huge percentage of of your consignors who are using the drop and go and other VIP services to make it more feasible for them to to have their items in the sales.
Rhea Lana Riner [00:23:00]:
And if I could share another example that came to mind as as we’ve been chatting, I think you already know this, but at the end of our events, we our our consignors, some of them will choose to let their items be donated. And so we have this awesome shopping time that it’s free, and we invite foster families. And it’s just a wonderful way that we are able to give back at the end of our events, and it’s it’s just so heartwarming, and we love it. But I will never forget the time we were in the middle of doing this at the end of one of my events in Conway. And, you know, I was kinda just busy, had my head down, just doing all the things. And there was a a gentleman there, and he said, Rhea Lana, do you realize that there are kids on playgrounds that are getting made fun of because they don’t have a pair of Nike shoes? And because you’re doing this, you’re gonna let these kids have their first pair of Nike shoes that they’ve ever owned. And then he said, and, Rilana, you’re an angel. And and I’m not an angel at all, but, you know, it still touches my heart because it brought it gave me this awareness that we needed to make this part of our business very important.
Rhea Lana Riner [00:24:06]:
And so I just will never forget that feedback.
Brittany Hodak [00:24:11]:
Well, it’s incredible feedback. And having gotten to know so many of your franchise owners, I know that that is something that’s near and dear to many of their hearts because many of them grew up only shopping at consignment and and dreaming that they could shop at something that felt like a boutique because they were, you know, just at the, you know, not so nice thrift shops and consignment sales and and maybe the ones on the playground who were teased for not having those things. And I know that that is an important part of the origin story of many of the people who have become some of your your biggest and best franchise partners. I also love that you have made the model of inviting those people from the community, whether they’re foster families or or people who are otherwise in need. I know many of your franchise owners work very closely with first responders of, you know, things, whether it’s a large scale natural disaster like hurricanes or tornadoes or even fires to say, who needs help right now? And being able to invite them into that experience is is again something that is is so special. And I think probably part of why the Real honest brand has become so beloved in so many of the communities that you operate. And I know a lot of your growth has been incredibly organic and that somebody has been, you know, visiting a family member in a city and went to a sale and said, wait a minute. Why don’t we have this where I live? And then, you know, somewhere along the line decided, okay.
Brittany Hodak [00:25:35]:
Well, if nobody else has done this yet in whatever city that I’m in, I’m gonna just do it. And you have a lot of those accidental entrepreneurs, but I think being heart led to the degree that I know you and so many of your franchisees are has been part of what has led to the embrace that you feel in the communities in which you operate.
Rhea Lana Riner [00:25:55]:
Mhmm. Well and you said that so well-being heart led. And what I think about when I hear you say that it’s it’s it’s the why behind we do what it’s the why behind what we do. And that’s what gets you out of bed every morning as an entrepreneur. Right? Is because there’s hard days when you don’t wanna go do the things that you have to do. But if you remember the why, it’s it’s that it’s it’s what’s in our heart, you know, and it’s what motivates us. That’s what I believe makes a successful entrepreneur is really believing in what you’re doing and the people you’re serving and the needs that you’re meeting. That’s, you know, that’s what keeps you going.
Brittany Hodak [00:26:32]:
It’s what makes a successful entrepreneur, and it’s also what builds strong teams. It was so heartwarming to hear some of your franchise owners talk about the fact that their children are now exploring buying franchise. And I don’t know if you have any second generation yet beyond your own daughter, but hearing so many people who said, I have teenagers who can’t wait to get their own franchise and are deciding where they’re gonna move after college based on a market that they could go run the franchise because they have grown up in the business. And even though you don’t have volunteers anymore, the fact that so many people loved it enough so long to say, how do I be a part of it again and again and again is something that speaks a lot to that cult to that culture and to that purpose.
Rhea Lana Riner [00:27:14]:
It it is really special, and we don’t have any other second generations besides my own daughter yet, but it is really fun. We do this, franchise on our conference once a year, and several of these families bring their children who have now become friends. And even though they live in totally different states, they’re they’re they’re they’re called an RL kid. And there there’s just something about being an RL kid that they relate to each other. Like, they know what it’s like for mom to be gone for 2 weeks running the event or to be up at the event. And, like, some of these kids, they’re like preteens, but they can run the register for hours, and they can greet customers, and they because they it’s it’s part of having a family business. And so it has been really fun to watch the RL children then build those relationships with each other because, you know, nobody else in their community has gets it. Like, nobody’s they don’t have anybody like them in their community.
Rhea Lana Riner [00:28:02]:
So
Brittany Hodak [00:28:03]:
Yeah. It’s really And to feel that sense of ownership is so cool as a kid to be able to know that you contributed to something or to something or to have the ideas of so many people shared stories about, you know, my my kids said, well, what if we did this with balloons? Or what if we had the stickers? Or I’m gonna draw pictures for all the customers, like, while they’re shopping? And just all of these all of these really heartwarming stories of each of your your franchise owners making their events feel that much more special and that much more rooted in their community and
Rhea Lana Riner [00:28:29]:
their family. And then and also just teaching the children really a sense of what it means to have a business and that money doesn’t grow on trees. And so most of us, you know, we started these businesses telling our children, well, you can you can go to that camp if our sale makes money. Or, oh, you can have a new pair of shoes or wait to buy your shoes once the sale is here. Or maybe we could take a family vacation if the event does well. So it builds this family sense of purpose, and your children also begin to realize, oh, you know, I gotta work for things, or this is my my mom needs this is something our family needs to work hard to do so that we can afford the things we want to do.
Brittany Hodak [00:29:10]:
Well, thank you so much for having this conversation today. I have enjoyed the conversation so much. For anybody listening who either, a, can’t wait to shop at a sale or, b, thinks, wow, this sounds like an incredible organization. I’d love to learn more. Where should they go for more information?
Rhea Lana Riner [00:29:26]:
Well, our website is realana.com. If if anybody ever wants to reach out to me personally, I’m rhealana@rhealana.com, and we would love to tell you about our company. We have lots of opportunities. We are in about 26 states, and we have about a 125 franchises, and we’re growing. But we still love, that we’re still a small company even though we are growing. So we would love for folks to reach out for any information.
Brittany Hodak [00:29:52]:
And I can vouch. It is an incredible organization to be a part of. So if you’re on the fence, don’t delay. Reach out to Rhea Lana today. That wasn’t supposed to rhyme, but I stand by it. I stand by the advice. Thanks, Rhea Lana.
Rhea Lana Riner [00:30:05]:
Thank you, Brittany. That’s it
Brittany Hodak [00:30:07]:
for today’s episode. Please help me out by leaving a review for the show or sharing it with a friend. Until next time, remember, don’t settle for standard. Be super.
