Watch Brittany Speak
Transform Your Franchise Through Exceptional CX
Top franchise keynote Speaker
Brittany Hodak helps franchise brands align every team around one mission: delivering customer experiences that create loyalty, consistency, and community at scale.
trusted by:
- Cindy Cruz,
"Nobody wanted to miss a moment!
She left our audience feeling inspired and ready to take the next step in creating their own Superfans. Brittany’s ability to break down examples of great service, and what that means for both the consumer and the brand, challenged attendees to rethink their approach to customer experience and consider how going the extra mile can elevate their brand."
Franchise Update Media
Brittany kept the audience hooked by inviting real-time answers and feedback on the issues that mattered most to them, followed by a roundtable challenge that sparked 100% participation.
75%
63%
32%
When When Consistency Cracks, Customers Churn
of customers desire a consistent experience, regardless of how they engage a company
of customers are willing to switch to a competitor due to just one bad experience.
of customers said they’d leave because of inconsistent experiences.
sources: Zendesk 2025 CX Trends Report: Human-Centric AI Drives Loyalty,
Salesforce,
PwC
91%
of people believe that reviews from local customers about chain stores and franchises affect how they see the brand in some way.
Source: Synup 2025 Online Review Statistics.
Franchise success starts with the people who deliver the experience.
In franchising, you can standardize menus, pricing, and signage—but the experience is delivered by people. One visit doesn’t stay local: what happens inside a single store shapes how customers see your entire brand.
Brittany’s keynotes are built for the whole system—executives, franchisees, and frontline teams. Her SUPER Model™ framework empowers every level of your organization to show up with purpose, deliver on-brand experiences, and turn everyday moments into long-term loyalty.
By aligning teams around a shared customer mission, Brittany helps franchise brands create consistent, human-centered experiences that drive growth—location by location, touchpoint by touchpoint.
Turn Customers Into Your Strongest Growth Engine
Speaking Topics
topic #2
How to Boost Your Reputation, Referrals, and Revenue
How AI Is (And Isn’t) Transforming CX
The Future of Customer Experience
From Commodity to Category of One
Explore Topic
Brittany teaches people to turn customers into superfans. Below are her most-requested keynotes, each optimized with carefully-curated examples and takeaways designed to best resonate with franchise professionals.
Explore Topic
How to turn Customers into lifelong advocates
Creating Superfans
Explore Topic
Topic #1
Topic #3
Topic #1
Creating Superfans
How to Turn Customers Into Lifelong Advocates
FOR GENERAL SESSIONS
Keynote Overview
In a franchise system, consistency matters—but connection is what drives loyalty. The brands that win aren’t just operationally sound; they’re emotionally resonant at every customer touchpoint.
This keynote shows why every team member plays a critical role in creating superfans. Brittany shares her five-part SUPER Model™ for helping franchise systems deliver standout experiences that turn one-time guests into lifelong advocates who return, rave, and refer.
Audience Takeaways:
How to drive consistency across locations without sacrificing authenticity
Strategies to empower frontline teams to deliver memorable, on-brand service
Why creating superfans is the most effective long-term growth strategy
“Top customer experience speaker for 2024”
“Game-changing customer experience speaker”
“A powerhouse customer experience speaker.”
Topic #2
The Future of Customer Experience
How AI Is (And Isn't) Transforming CX
FOR FUTURE-FOCUSED LEADERS
Keynote Overview
In this interactive and eye-opening keynote, Brittany explores how AI is reshaping the franchise customer journey—streamlining service, improving consistency, and freeing up teams to focus on what matters most: connection.
Packed with real-world examples and practical insights, this session shows how AI can support both customer and employee experience across the franchise system—while highlighting the risks of over-automation and the importance of maintaining a human-first approach.
Audience Takeaways:
How to leverage AI to streamline repetitive tasks and support multi-location operations
Ways to use AI without losing the personality and warmth of your brand
How to apply AI insights to anticipate customer needs and empower your frontline teams
- Armany Mathias,
"Brittany's presentation was unforgettable!
Her book, Creating Superfans, struck a chord with our franchisees. Our franchisees still discuss her insights a year later. Brittany effortlessly connected with everyone she met, leaving a lasting impression.”
Mathnasium
Topic #3
From Commodity to Category of One
How to Immediately Boost Your Reputation, Referrals, and Revenue
FOR SALESPEOPLE/SALES LEADERS
Keynote Overview
Why should a customer choose your location over the franchise down the street—or another brand entirely? If your team can’t answer that clearly and confidently, customers will go with someone who can.
In this engaging keynote, you’ll learn how to build trust, humanize the customer journey, and create standout experiences that go far beyond price or promotions—turning casual customers into superfans who return, rave, and refer.
Audience Takeaways:
The key to turning satisfied customers into your most powerful marketing engine.
How to make pricing and convenience secondary to connection and experience
What to shift now to improve long-term loyalty and increase repeat visits systemwide