Although The Office is known for its cringeworthy, politically incorrect comedy, I realized during a recent binge that there are actually quite a few CX and EX lessons we can take from the series. I capped my list at 5, but please send me more scenes that I may have forgotten! 1. Use Your CRM […]
5 CX and EX Lessons You Can Learn From “the Office” Read More »
We’re living with more distractions than at any point in human history, and we’re being inundated with more messages competing for our attention than ever before (tens of thousands, by some estimates). To break through the digital pollution, more companies are relying on content marketing versus outbound marketing to draw prospects into their brand. Because
A Beginner’s Guide to Content Marketing Read More »
I can’t help but notice awesome experience design out in the wild. A few months ago, my family spent a week in Florida and I was WOWed by the intentional experience design at LEGOLAND. If you haven’t been to LEGOLAND resort in Winter Haven, Florida yet, I highly recommend you check it out. Even if
4 Intentional Experience Design Lessons You Can Learn From Legoland Read More »
A component of CX that doesn’t get talked about nearly as much as it should is accessibility. Accessibility literally means the ability to access. According to the CDC, Accessibility is when the needs of people with disabilities are specifically considered, and products, services, and facilities are built or modified so that they can be used
Web Accessibility and How It Affects Your Customer Experience Read More »
Nowadays, your customers have greater expectations than ever before. Not only are they more likely to interact with your business, but they want to interact with your business on their terms. Whether this is through social media, your website, a physical storefront, or phone, these touchpoints are an opportunity to transition to an omnichannel customer
How To Transition To An Omnichannel Customer Experience Read More »
Any brand in the digital age knows the importance of being there for your users. One popular term for this is consumer-centric marketing. This is a type of marketing approach that puts your customers first in all decisions. Through data, customer feedback, and your own intuition, you can make sure every customer feels heard and
Consumer-Centric Marketing: 4 Strategies You Need To Know Read More »
The way you interact with potential clients impacts the entire customer journey. As a client service representative, you’re more than client support. You’re also tasked with building the foundation for a strong working relationship. This is why you need to understand the 10 questions every client service representative should ask. Not only does this identify
10 Questions Every Client Service Representative Should Ask Read More »
Any modern marketer knows there’s so much more to creating compelling campaigns than meets the eye. While it might seem simple enough to create content, ads, or sales funnels, they all fall flat if you don’t put your customer first. A customer-driven marketing strategy focuses on the overall customer experience to create substantial, genuine, long-term
7 Keys To A Successful Customer-Driven Marketing Strategy Read More »
Bad customer experience doesn’t just leave customers feeling underwhelmed and unappreciated. It also has a real impact on your overall business longevity and revenue. In fact, $75 billion is lost annually due to poor customer service alone. Many businesses are still continuing business-as-usual despite rising customer expectations. What’s the real cost of bad customer experience
The True Costs Of Bad Customer Experience Management Read More »
Customer service is always evolving in today’s world. As more brands continue to change the status quo, it’s never been more important to understand how your business can leverage customer service to stand out. Just about everything today is customer-driven. Customers have more choices than ever in just about every industry. This is why you
8 Customer Service Tips Every Business Needs To Know Read More »
