Every year, as November comes to an end, more and more companies jump onto the holiday train. From advertisements to holiday cards to holiday carols,
THE SUPERFANS BLOG
In any industry, two facts remain true. First, you’re sure to bring in more customers – and retain existing ones – if you provide a consistently
While you might think of guest experience as something that only the travel and hospitality industry has to worry about, it’s really a perspective all
In the world of online marketing, it’s likely that you’ve heard your fair share of buzzwords. One of these often-shared words is CX or customer
Though just about every company claims to focus on customer satisfaction first and foremost, how often is that actually the case? In reality, your customers’
Superfans are customers whose experience with your brand is so great that they can’t help but tell others. They’re loyal advocates you can count on
When you see the prompt, “Name a few of your favorite brands,” which businesses come to mind? Maybe they’re lucrative tech companies, like Apple, or
At one time or another, we’ve all heard the phrase, “Everyone makes mistakes.” But what do you do when your mistake affects your business, and
When it comes to marketing, the most powerful tool any business has is a happy customer — or, even better, an army of happy customers
Because I’m such a fierce advocate for creating amazing customer experiences, it might come as a surprise to some that I believe the old adage
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With every passing day, your customers’ expectations grow higher and higher. Being “good” is no longer “good enough,” and it’s time to invest in the
In today’s world, customer experience is everything. It’s what drives referrals and boosts brand reputation. It’s the secret sauce behind the world’s greatest companies and
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