Though just about every company claims to focus on customer satisfaction first and foremost, how often is that actually the case? In reality, your customers’
THE SUPERFANS BLOG
Superfans are customers whose experience with your brand is so great that they can’t help but tell others. They’re loyal advocates you can count on
When you see the prompt, “Name a few of your favorite brands,” which businesses come to mind? Maybe they’re lucrative tech companies, like Apple, or
At one time or another, we’ve all heard the phrase, “Everyone makes mistakes.” But what do you do when your mistake affects your business, and
When it comes to marketing, the most powerful tool any business has is a happy customer — or, even better, an army of happy customers
Because I’m such a fierce advocate for creating amazing customer experiences, it might come as a surprise to some that I believe the old adage
When it comes to growing a business, there are a seemingly endless number of recommendations. Some say, “Focus on customer service” while others say “Inbound
As humans, our brains are hardwired to react to stories. We know how to process, retain, and — most importantly — share them. It’s how
Everything about the world has changed overnight it seems, and we’ve got a front-row seat. We’re living in an unprecedented moment of uncertainty, but one
What’s the most memorable gift you’ve ever received? Think about it. Don’t worry, I’ll wait. 😉 When I was about years old, my grandma gave
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Most businesses nowadays understand they need to focus on customer service, but they don’t know where to begin. Superior customer experience is a part of
Customer experience (CX) and customer service often sound like two words meaning the same thing. What is actually the difference between customer experience and customer
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