While you might think of guest experience as something that only the travel and hospitality industry has to worry about, it’s really a perspective all businesses should consider. Guest experience is essentially the same thing as customer experience, but it’s become a more relevant term in recent years. While traditionally we think of “guests” in […]
Creating A Great Guest Experience: The Beginner’s Guide Read More »
In the world of online marketing, it’s likely that you’ve heard your fair share of buzzwords. One of these often-shared words is CX or customer experience. With more companies than ever before looking to stand out in a big way, CX has never been more important? But what does it really mean? More importantly, how
What Does CX Mean? Read More »
Though just about every company claims to focus on customer satisfaction first and foremost, how often is that actually the case? In reality, your customers’ wants and needs are often an afterthought compared to your other strategies. At its essence, being customer first means always putting your customers at the center of every decision. While
Building A Customer-First Business In 7 Steps Read More »
Superfans are customers whose experience with your brand is so great that they can’t help but tell others. They’re loyal advocates you can count on for reviews, referrals, and repeat business. When done right, carefully-curated customer experiences can take potential purchasers from apathy to advocacy in a remarkably short period. People who would have given
The ABC’s of Creating Superfans: A Letter-by-Letter Guide to SUPER Customer Experiences Read More »
When you see the prompt, “Name a few of your favorite brands,” which businesses come to mind? Maybe they’re lucrative tech companies, like Apple, or maybe they’re small businesses, like your treasured local coffee shop. In either case, the way you remember experiences with certain brands over others is something many business owners want for
Why Is Customer Experience So Important? Read More »
At one time or another, we’ve all heard the phrase, “Everyone makes mistakes.” But what do you do when your mistake affects your business, and how do you regain customer loyalty afterward? To put it simply, your customers don’t expect you to be perfect, but they do expect you to make things right when you
How Do You Regain Customer Loyalty? Read More »
When it comes to marketing, the most powerful tool any business has is a happy customer — or, even better, an army of happy customers — advocating on its behalf. Maybe they’re a customer turned affiliate partner who recommends your products for a cut of the profits. Maybe they’re a superfan who was so thrilled
25 Ways To Improve Customer Loyalty And Satisfaction Read More »
Because I’m such a fierce advocate for creating amazing customer experiences, it might come as a surprise to some that I believe the old adage that “the customer always being right” is not only incorrect and outdated. It’s also potentially harmful in its widespread acceptance. In response to the question “Is the customer always right?”
Is The Customer Always Right? Four Reasons The Answer Is ‘No’ Read More »
When it comes to growing a business, there are a seemingly endless number of recommendations. Some say, “Focus on customer service” while others say “Inbound leads are most important” or “Work on generating more referrals.” However, underlying all of these suggestions is the same objective: building a customer base that is satisfied, loyal, and eager
How To Gain Customer Loyalty: Everything You Need To Know Read More »
When managing a business, there’s never a shortage of work to be done. Whether you’re focused on sales numbers, marketing strategies, or internal organization, there’s always something that you and your team can be doing to improve. That said, when it comes to customer service, it can be hard to know exactly where to focus
The 3 Important Qualities of Customer Service Read More »
