As humans, our brains are hardwired to react to stories. We know how to process, retain, and — most importantly — share them. It’s how we’ve evolved for thousands of years. And, storytelling in business is no less important than in any other aspect of our lives. In fact, business storytelling might be the most […]
What’s YOUR Story, And What Is It Saying To Your Customers? Read More »
Everything about the world has changed overnight it seems, and we’ve got a front-row seat. We’re living in an unprecedented moment of uncertainty, but one thing is for sure — brands need to act NOW to remain relevant to their customers and strengthen bonds with new ones. I have been coaching clients on my SUPERFANS
Finding — And Connecting With — Your Brand’s Superfans In A Pandemic Read More »
What’s the most memorable gift you’ve ever received? Think about it. Don’t worry, I’ll wait. 😉 When I was about years old, my grandma gave me a GIANT box filled with every art supply imaginable: paint, markers, crayons, construction paper, glitter, glue — you name it, it was in the box. I’ll never forget the
Are Your Client Gifts Sending The Right Message? Read More »
