Though just about every company claims to focus on customer satisfaction first and foremost, how often is that actually the case? In reality, your customers’
THE SUPERFANS BLOG
At one time or another, we’ve all heard the phrase, “Everyone makes mistakes.” But what do you do when your mistake affects your business, and
When it comes to marketing, the most powerful tool any business has is a happy customer — or, even better, an army of happy customers
Because I’m such a fierce advocate for creating amazing customer experiences, it might come as a surprise to some that I believe the old adage
This article originally appeared on AdWeek.com on May 17th, 2018. Every business has the potential to create high-value “superfan” customers, but few take the time to employ
When managing a business, there’s never a shortage of work to be done. Whether you’re focused on sales numbers, marketing strategies, or internal organization, there’s
When managing or supporting a business, there are countless benefits to providing exceptional service for your customers. From bringing in referrals to charging higher prices,
Looking at the average business, it doesn’t take an expert to see that there are a ton of moving parts. For members of leadership, there’s
Whether you’re just stepping into the business world or simply trying to improve your presence there, one thing is obvious: Making your clients or customers
Everything about the world has changed overnight it seems, and we’ve got a front-row seat. We’re living in an unprecedented moment of uncertainty, but one
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With every passing day, your customers’ expectations grow higher and higher. Being “good” is no longer “good enough,” and it’s time to invest in the
In today’s world, customer experience is everything. It’s what drives referrals and boosts brand reputation. It’s the secret sauce behind the world’s greatest companies and
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