While you might think of guest experience as something that only the travel and hospitality industry has to worry about, it’s really a perspective all businesses should consider. Guest experience is essentially the same thing as customer experience, but it’s become a more relevant term in recent years. While traditionally we think of “guests” in […]
Creating A Great Guest Experience: The Beginner’s Guide Read More »
Though just about every company claims to focus on customer satisfaction first and foremost, how often is that actually the case? In reality, your customers’ wants and needs are often an afterthought compared to your other strategies. At its essence, being customer first means always putting your customers at the center of every decision. While
Building A Customer-First Business In 7 Steps Read More »
At one time or another, we’ve all heard the phrase, “Everyone makes mistakes.” But what do you do when your mistake affects your business, and how do you regain customer loyalty afterward? To put it simply, your customers don’t expect you to be perfect, but they do expect you to make things right when you
How Do You Regain Customer Loyalty? Read More »
When it comes to marketing, the most powerful tool any business has is a happy customer — or, even better, an army of happy customers — advocating on its behalf. Maybe they’re a customer turned affiliate partner who recommends your products for a cut of the profits. Maybe they’re a superfan who was so thrilled
25 Ways To Improve Customer Loyalty And Satisfaction Read More »
Because I’m such a fierce advocate for creating amazing customer experiences, it might come as a surprise to some that I believe the old adage that “the customer always being right” is not only incorrect and outdated. It’s also potentially harmful in its widespread acceptance. In response to the question “Is the customer always right?”
Is The Customer Always Right? Four Reasons The Answer Is ‘No’ Read More »
This article originally appeared on AdWeek.com on May 17th, 2018. Every business has the potential to create high-value “superfan” customers, but few take the time to employ the smart tactics necessary to do so. A “superfan” is a consumer who over-indexes in his or her affinity for a brand, team, entertainer, or property, thereby increasing the chance
When managing a business, there’s never a shortage of work to be done. Whether you’re focused on sales numbers, marketing strategies, or internal organization, there’s always something that you and your team can be doing to improve. That said, when it comes to customer service, it can be hard to know exactly where to focus
The 3 Important Qualities of Customer Service Read More »
When managing or supporting a business, there are countless benefits to providing exceptional service for your customers. From bringing in referrals to charging higher prices, high-quality customer service can mean the difference between a business that barely makes it by and a flourishing brand that consistently thrives. This guide covers thirteen ways to improve customer
13 Ways to Improve Customer Service in Your Business Read More »
Looking at the average business, it doesn’t take an expert to see that there are a ton of moving parts. For members of leadership, there’s managing the company strategy and setting goals for the rest of the team. For salespeople and marketers, there’s meeting revenue goals and testing different methods of bringing in new customers.
The Importance of Quality Customer Service Read More »
Whether you’re just stepping into the business world or simply trying to improve your presence there, one thing is obvious: Making your clients or customers happy should be the primary goal. Regardless of industry, age, product, or service, there are numerous benefits to going above and beyond for your customers. Plus, when you invest in
What Is Customer Service and Why Is It Important? Read More »
