Sales

Featured Image for Why Referral Marketing Beats Standard Sales Tactics - Brittany Hodak

Why Referral Marketing Beats Standard Sales Tactics

While most brands focus on sales, there’s actually a secret marketing tool that’s often overlooked. Referral marketing is not only low-cost (or even free), but it also brings warmer leads. That’s right, that money you spend on advertising and marketing might be better off going towards your overall customer experience and securing referrals.  It’s certain […]

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5 Customer Engagement Trends You Can’t Afford To Ignore

Every interaction with a customer is a form of customer engagement. In recent years, this has become quite the buzzword, but is it really all it’s cracked up to be? Customer engagement is more important than you think, but too few brands actually understand what it is and why it’s important.  Though the term can

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Boosting Client Engagement: 10 Strategies To Start Today

Client engagement sounds like it should come naturally, but what happens when your clients don’t interact with your products, content, or tools? If you’re producing high-quality, valuable content, it’s frustrating to feel like these efforts go unnoticed. Client engagement is a big part of the overall customer experience. How do you create real results? First,

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15 Customer Retention Strategies You Need To Know

You know how to attract new customers, but how do you keep them engaged with your business? If you want to grow a sustainable, customer-first business, you need to focus on the right customer retention strategies. Customers who continue coming back to your business time and time again are the most important asset you have. 

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Featured Image for How To Create A Brand Evangelist From An Unhappy Customer - Brittany Hodak

How To Create A Brand Evangelist From An Unhappy Customer

Even if you have the best intentions all of the time, sometimes things won’t work out as planned. Maybe an order was delivered incorrectly or perhaps a customer service team member gave the wrong information accidentally. No matter what happened, it’s normal to find yourself facing an unhappy customer from time to time. That being said,

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Featured Image for 10 Insights Ive Learned As A Customer Experience Consultant - Brittany Hodak

10 Insights I’ve Learned As A Customer Experience Consultant

A customer experience consultant is someone who specializes in the customer journey from start to finish. Through my time working with countless companies across industries, I’ve gathered my fair share of noteworthy insights.  With 96% of customers saying the overall service is the most important thing in their decision to be loyal to a brand,

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6 Ways A Customer Service Consultant Can Boost Your Business

Retaining your existing customers is always more profitable than acquiring new customers. More and more companies are beginning to understand the value of investing in customer retention, but this is a long and bumpy road.  A customer service consultant is a professional who knows what it takes to create superfans. These pros help companies retain

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Featured Image for 5 Necessary Skills of the Most Successful Salespeople - Brittany Hodak

5 Necessary Skills of the Most Successful Salespeople

This article originally appeared on Success.com on October 18th, 2020. Turning a prospect into a loyal customer starts with the sales experience. It’s the salespeople who set the tone, and to make that first impression count, they must learn to work efficiently and communicate effectively. Successful salespeople know they have to hone specific skills to

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Featured Image for What’s YOUR Story And What Is It Saying To Your Customers (2) - Brittany Hodak

What’s YOUR Story, And What Is It Saying To Your Customers?

As humans, our brains are hardwired to react to stories. We know how to process, retain, and — most importantly — share them. It’s how we’ve evolved for thousands of years. And, storytelling in business is no less important than in any other aspect of our lives. In fact, business storytelling might be the most

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