Sales

Multiple beautifully-wrapped presents

75+ Gift Ideas to Wow Every Client Or Loved One

Finding the perfect gift ideas for your clients or loved ones can be incredibly stressful. Luckily, I’m here to help you with my SUPER gifting guide! Strategic generosity is one of the most powerful ways to create a “wow” experience for a customer or loved one and elevate the emotional closeness of a relationship. In […]

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Keynote Speaker: Definition and How to Find the Perfect Fit

What is the role of a keynote speaker? A keynote speaker delivers the primary speech at an event and is typically the main act of a conference. They’re like an orchestra conductor, setting the event’s underlying tone and core message with the finesse of a maestro. Their speech isn’t just a monologue; it’s a carefully

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4 Things You Should Do To “spring Clean” Your Business

Spring cleaning is a great tradition for organizing your home and getting rid of clutter — especially things that have been ignored all winter. (Anyone else just put the Christmas lights back in the closet? 🙋🏻‍♀️ No shame.) Spring cleaning isn’t just for your home, though. I also love it as a reminder to get

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A Beginner’s Guide to Content Marketing

We’re living with more distractions than at any point in human history, and we’re being inundated with more messages competing for our attention than ever before (tens of thousands, by some estimates).  To break through the digital pollution, more companies are relying on content marketing versus outbound marketing to draw prospects into their brand. Because

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Featured Image for 8 Customer Journey Touchpoints Crucial To Creating Superfans - Brittany Hodak

8 Customer Journey Touchpoints Crucial To Creating Superfans

Your customer should be at the foundation of every decision. If you don’t know how your customers engage with your brand, you can’t begin to build your customer journey touchpoints. A touchpoint is any moment a customer directly or indirectly comes into contact with your brand. They add up to create the overall customer experience

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What Is A Brand Touchpoint And Why Are They Important?

The connections you make with customers or clients matter. A brand touchpoint is an individual contact point between the customer and the brand. This isn’t usually a single moment. In fact, most companies have upwards of 100 different brand touchpoints. These are broadly defined interactions, ranging from in-person selling to email marketing messages. With that

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7 Ways Customer Success Consulting Pays Off

Customer success is more than just a buzzword. Most businesses understand that they need stellar sales and marketing to succeed, but this alone isn’t always enough. Let’s face it: every industry is more competitive than ever before. Your customers have endless options. That means you need to focus on customer success to take your experience

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8 Customer Service Qualities Guaranteed To Boost Retention

With every passing day, your customers’ expectations grow higher and higher. Being “good” is no longer “good enough,” and it’s time to invest in the right customer service qualities. While many brands focus on attracting new customers, the real money is in retaining current customers. If you want to boost retention, you need to understand

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