Spring cleaning is a great tradition for organizing your home and getting rid of clutter — especially things that have been ignored all winter. (Anyone else just put the Christmas lights back in the closet? 🙋🏻♀️ No shame.) Spring cleaning isn’t just for your home, though. I also love it as a reminder to get …
4 Things You Should Do to “spring Clean” Your Business Read More »
Although The Office is known for its cringeworthy, politically incorrect comedy, I realized during a recent binge that there are actually quite a few CX and EX lessons we can take from the series. I capped my list at 5, but please send me more scenes that I may have forgotten! 1. Use Your CRM …
5 CX and EX Lessons You Can Learn From “the Office” Read More »
We’re living with more distractions than at any point in human history, and we’re being inundated with more messages competing for our attention than ever before (tens of thousands, by some estimates). To break through the digital pollution, more companies are relying on content marketing versus outbound marketing to draw prospects into their brand. Because …
Your customer should be at the foundation of every decision. If you don’t know how your customers engage with your brand, you can’t begin to build your customer journey touchpoints. A touchpoint is any moment a customer directly or indirectly comes into contact with your brand. They add up to create the overall customer experience …
8 Customer Journey Touchpoints Crucial To Creating Superfans Read More »
A motivational sales speaker turns any event or topic into a call to action. If you’re looking to break your team out of a rut and create greater engagement, it might be time to hire a motivational sales speaker. With only 15% of employees feeling very engaged in the workplace, it could be worth investing …
How To Know It’s Time To Hire A Motivational Sales Speaker Read More »
The connections you make with customers or clients matter. A brand touchpoint is an individual contact point between the customer and the brand. This isn’t usually a single moment. In fact, most companies have upwards of 100 different brand touchpoints. These are broadly defined interactions, ranging from in-person selling to email marketing messages. With that …
What Is A Brand Touchpoint And Why Are They Important? Read More »
Customer success is more than just a buzzword. Most businesses understand that they need stellar sales and marketing to succeed, but this alone isn’t always enough. Let’s face it: every industry is more competitive than ever before. Your customers have endless options. That means you need to focus on customer success to take your experience …
With every passing day, your customers’ expectations grow higher and higher. Being “good” is no longer “good enough,” and it’s time to invest in the right customer service qualities. While many brands focus on attracting new customers, the real money is in retaining current customers. If you want to boost retention, you need to understand …
8 Customer Service Qualities Guaranteed To Boost Retention Read More »
While most brands focus on sales, there’s actually a secret marketing tool that’s often overlooked. Referral marketing is not only low-cost (or even free), but it also brings warmer leads. That’s right, that money you spend on advertising and marketing might be better off going towards your overall customer experience and securing referrals. It’s certain …
Why Referral Marketing Beats Standard Sales Tactics Read More »
Every interaction with a customer is a form of customer engagement. In recent years, this has become quite the buzzword, but is it really all it’s cracked up to be? Customer engagement is more important than you think, but too few brands actually understand what it is and why it’s important. Though the term can …
5 Customer Engagement Trends You Can’t Afford To Ignore Read More »
