I’ve spent my entire career studying the psychology of superfandom. What makes some customers over-index in their affinity for a brand when others don’t respond to the exact same marketing messages?
This is the question I’m most passionate about helping companies answer. That’s because customers who create more customers are the most important asset any business can build.
Over the past 15 years, I’ve worked on fan strategy for some of the world’s biggest brands and companies, including Walmart, Unilever, the Grand Ole Opry, and Amazon. I’ve also led product campaigns for global superstars like Katy Perry, KISS, and Dolly Parton, just to name a few.
I’d love to learn about YOUR business and talk about how we can help you create superfans of your own!
Too many businesses fall into the trap of becoming something lots of people “sort of ” like instead of intentionally creating an experience the right people can’t stop telling their friends about. Don’t be filler; be unforgettable.
Are you ready to create more raving fans for your business than you ever imagined possible? Here’s where you start.
Please complete the form below, tell me more about your upcoming event and I will be in touch with you soon.