What is a Superfan?
BRITTANY'S 4-PART SUPERFAN DEFINITION
A superfan is a customer or collaborator who over-indexes in their affinity for a brand, company, person, or service, thereby increasing the chance they will advocate on its behalf as part of everyday life.
01
Customer or
Collaborator
They’ve worked with you, making their recommendation applicable to anyone seeking a referral based on what you do or sell.
02
Over-Indexes
in affinity
They have had a great experience with you and therefore really, really like you. Think NPS scores of 10.
03
advocating on
your behalf
They aren’t afraid to share their opinions about why you, your company, and your products/services are great.
04
As a Part of
Everyday Life
These are organic, real opinions — not affiliate partners, paid influencers, or people trying to win contests.
WHERE THE SUPERFAN MAGIC HAPPENS
You’ve got to connect your story to their story!
The Superfans System at a Glance
My proprietary Superfans System teaches business leaders to take customers from apathy to advocacy in five SUPER, simple steps.
Start With Your Story
A unique, uncopyable story is your superpower — and the first step toward connecting with your customers. If you can’t clearly articulate why you’re the best choice, how can a potential customer believe you are?
Understand Your Customer's Story
It’s not enough to just create a customer avatar and throw a dart: You’ve got to learn to listen and understand what your customers are telling you — and trying to tell you.
Personalize & Connect
Connecting your story to your customer’s story is where the superfan magic starts to take shape. Small acts of personalization — that don’t add costs to your bottom line — can make a BIG difference when it comes to creating brand advocates.
Exceed Expectations
Great brands don’t just meet their customers’ expectations, they exceed them. Learning to set and exceed expectations in a systematic way is key to creating loyal, repeat customers.
Repeat!
Repetition and automation are the two must-master-skills for everyone trying to build superfans at scale. Learning to use CRMs, social media, and other systems helps make superfan-building second-nature for teams large and small.
Scroll to find out
Which option is the best for you and your team 👇
The Superfans System at a Glance
My proprietary Superfans System teaches business leaders to take customers from apathy to advocacy in five SUPER, simple steps.
Start With Your Story
A unique, uncopyable story is your superpower — and the first step toward connecting with your customers. If you can’t clearly articulate why you’re the best choice, how can a potential customer believe you are?
Understand Your Customer's Story
It’s not enough to just create a customer avatar and throw a dart: You’ve got to learn to listen and understand what your customers are telling you — and trying to tell you.
Personalize & Connect
Connecting your story to your customer’s story is where the superfan magic starts to take shape. Small acts of personalization — that don’t add costs to your bottom line — can make a BIG difference when it comes to creating brand advocates.
Exceed Expectations
Great brands don’t just meet their customers’ expectations, they exceed them. Learning to set and exceed expectations in a systematic way is key to creating loyal, repeat customers.
Repeat!
Repetition and automation are the two must-master-skills for everyone trying to build superfans at scale. Learning to use CRMs, social media, and other systems helps make superfan-building second-nature for teams large and small.
Scroll to find out
Which option is the best for you and your team 👇
signature program #1
Creating superfans
In this program, I share proven, actionable strategies for creating and automating experiences that convert customers into devoted superfans—repeat clients who will advocate for your product or service without you even having to ask.
signature program #2
fans, not followers
In this interactive session, I will break down what leaders need to know to confidently craft a winning social-media strategy for 2021 and beyond.
signature program #3
work + life
In this program, I dismiss the work/life myth and introduce a proprietary four-step method to help stressed-out workers find true integration — and maybe even zen — instead.
let's collaborate for your next event!
In order to provide five-star service to each client before, during, and after every event, I only accept 25 invitations to speak per year. Extend an invitation below!
Or Call (646) 812-5801
