What is a Superfan?

BRITTANY'S 3-PART SUPERFAN DEFINITION

A superfan is a customer or stakeholder who is so delighted by their experience with a brand, product, or service that they become an enthusiastic advocate

01

Customer or
stakeholder

While it’s true that someone can have an affinity for your brand without first being a customer, they can’t advocate in as meaningful a way until a transaction has occurred.

02

Delighted by their experience

The experience your customers have with your brand or business is the most important competitive advantage you have at your disposal. When you get it right, it’s the hardest thing for competitors to copy. 

03

advocating on
your behalf

You create superfans by being so good that people can’t help but talk about you. Our hyperconnected world makes it virtually impossible for remarkable products, services, and experiences to go unnoticed for long.

Wallet Icon in Green Ring

01

Customer or
stakeholder

While it’s true that someone can have an affinity for your brand without first being a customer, they can’t advocate in as meaningful a way until a transaction has occurred.

Smile Icon in Green Ring

02

Delighted by their experience

The experience your customers have with your brand or business is the most important competitive advantage you have at your disposal. When you get it right, it’s the hardest thing for competitors to copy. 

Megaphone Icon in Green Ring

03

advocating on
your behalf

You create superfans by being so good that people can’t help but talk about you. Our hyperconnected world makes it virtually impossible for remarkable products, services, and experiences to go unnoticed for long.

WHERE THE SUPERFAN MAGIC HAPPENS

You’ve got to connect your story to their story!

The SUPER MODEL at a Glance

Brittany’s proprietary SUPER Model teaches business leaders to take customers from apathy to advocacy in five SUPER, simple steps.

Start With Your Story

A unique, uncopyable story is your superpower — and the first step toward connecting with your customers. If you can’t clearly articulate why you’re the best choice, how can a potential customer believe you are?

Understand Your Customer's Story

It’s not enough to just create a customer avatar and throw a dart: You’ve got to learn to listen and understand what your customers are telling you — and trying to tell you.

Personalize

Connecting your story to your customer’s story is where the superfan magic starts to take shape. Small acts of personalization — that don’t add costs to your bottom line — can make a BIG difference when it comes to creating brand advocates.

Exceed Expectations

Great brands don’t just meet their customers’ expectations, they exceed them. Learning to set and exceed expectations in a systematic way is key to creating loyal, repeat customers.

Repeat!

Repetition and automation are the two must-master-skills for everyone trying to build superfans at scale. Learning to use CRMs, social media, and other systems helps make superfan-building second-nature for teams large and small.

Scroll to find out

Which option is the best for you and your team 👇

The SUPER Model at a Glance

My proprietary Superfans System teaches business leaders to take customers from apathy to advocacy in five SUPER, simple steps.

Start With Your Story

A unique, uncopyable story is your superpower — and the first step toward connecting with your customers. If you can’t clearly articulate why you’re the best choice, how can a potential customer believe you are?

Understand Your Customer's Story

It’s not enough to just create a customer avatar and throw a dart: You’ve got to learn to listen and understand what your customers are telling you — and trying to tell you.

Personalize

Connecting your story to your customer’s story is where the superfan magic starts to take shape. Small acts of personalization — that don’t add costs to your bottom line — can make a BIG difference when it comes to creating brand advocates.

Exceed Expectations

Great brands don’t just meet their customers’ expectations, they exceed them. Learning to set and exceed expectations in a systematic way is key to creating loyal, repeat customers.

Repeat!

Repetition and automation are the two must-master-skills for everyone trying to build superfans at scale. Learning to use CRMs, social media, and other systems helps make superfan-building second-nature for teams large and small.

Scroll to find out

Which option is the best for you and your team 👇

signature program #1

Creating superfans

In this program, Brittany shares her memorable, five-part framework that aligns audience members around the actionable steps businesses must take to turn customers into superfans. Go from commodity provider to category of one in the minds of your prospects in customers.

program #2

fans, not followers

There’s only one metric that matters on social media: Are your efforts converting followers into superfans? This program breaks down the metrics and strategies that really matter to help create alignment around the ever-changing environment of social apps.

program #3

From commodity to category of one

Don’t just make a sale; create a customer for life. This program is geared towards salespeople and entrepreneurs and uses the SUPERFANS System as a framework for boost reputation, referrals, and revenue, all while building a SUPER Brand that stands the test of time.

 

program #4

dream teams: creating superfan employees

Just as Customer Experience (CX)  is the new battlefield for winning and keeping customers, Employee Experience (EX), is the new battlefield for attracting and retaining rockstar employees. This program gives leaders all the tools they need to turn employees into superfans.

 

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