What is a Superfan?

BRITTANY'S 4-PART SUPERFAN DEFINITION

A superfan is a customer or collaborator who over-indexes in their affinity for a brand, company, person, or service, thereby increasing the chance they will advocate on its behalf as part of everyday life.

01

Customer or
Collaborator

They’ve worked with you, making their recommendation applicable to anyone seeking a referral based on what you do or sell.

02

Over-Indexes
in affinity

They have had a great experience with you and therefore really, really like you. Think NPS scores of 10.

03

advocating on
your behalf

They aren’t afraid to share their opinions about why you, your company, and your products/services are great.

04

As a Part of
Everyday Life

These are organic, real opinions — not affiliate partners, paid influencers, or people trying to win contests.

WHERE THE SUPERFAN MAGIC HAPPENS

You’ve got to connect your story to their story!

The Superfans System at a Glance

My proprietary Superfans System teaches business leaders to take customers from apathy to advocacy in five SUPER, simple steps.

Start With Your Story

A unique, uncopyable story is your superpower — and the first step toward connecting with your customers. If you can’t clearly articulate why you’re the best choice, how can a potential customer believe you are?

Understand Your Customer's Story

It’s not enough to just create a customer avatar and throw a dart: You’ve got to learn to listen and understand what your customers are telling you — and trying to tell you.

Personalize & Connect

Connecting your story to your customer’s story is where the superfan magic starts to take shape. Small acts of personalization — that don’t add costs to your bottom line — can make a BIG difference when it comes to creating brand advocates.

Exceed Expectations

Great brands don’t just meet their customers’ expectations, they exceed them. Learning to set and exceed expectations in a systematic way is key to creating loyal, repeat customers.

Repeat!

Repetition and automation are the two must-master-skills for everyone trying to build superfans at scale. Learning to use CRMs, social media, and other systems helps make superfan-building second-nature for teams large and small.

Scroll to find out

Which option is the best for you and your team 👇

The Superfans System at a Glance

My proprietary Superfans System teaches business leaders to take customers from apathy to advocacy in five SUPER, simple steps.

Start With Your Story

A unique, uncopyable story is your superpower — and the first step toward connecting with your customers. If you can’t clearly articulate why you’re the best choice, how can a potential customer believe you are?

Understand Your Customer's Story

It’s not enough to just create a customer avatar and throw a dart: You’ve got to learn to listen and understand what your customers are telling you — and trying to tell you.

Personalize & Connect

Connecting your story to your customer’s story is where the superfan magic starts to take shape. Small acts of personalization — that don’t add costs to your bottom line — can make a BIG difference when it comes to creating brand advocates.

Exceed Expectations

Great brands don’t just meet their customers’ expectations, they exceed them. Learning to set and exceed expectations in a systematic way is key to creating loyal, repeat customers.

Repeat!

Repetition and automation are the two must-master-skills for everyone trying to build superfans at scale. Learning to use CRMs, social media, and other systems helps make superfan-building second-nature for teams large and small.

Scroll to find out

Which option is the best for you and your team 👇

signature program #1

Creating superfans

In this program, I share proven, actionable strategies for creating and automating experiences that convert customers into devoted superfans—repeat clients who will advocate for your product or service without you even having to ask.

signature program #2

fans, not followers

In this interactive session, I will break down what leaders need to know to confidently craft a winning social-media strategy for 2021 and beyond.

signature program #3

work + life

In this program, I dismiss the work/life myth and introduce a proprietary four-step method to help stressed-out workers find true integration — and maybe even zen — instead.

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