WHAT IS A superfan?
BRITTANY'S 3-PART SUPERFAN DEFINITION
A superfan is a customer or stakeholder who is so delighted by their experience with a brand, product, or service that they become an enthusiastic advocate
01
Customer or
stakeholder
While it’s true that someone can have an affinity for your brand without first being a customer, they can’t advocate in as meaningful a way until a transaction has occurred.
02
Delighted by their experience
The experience your customers have with your brand or business is the most important competitive advantage you have at your disposal. When you get it right, it’s the hardest thing for competitors to copy.
03
Advocating on
your Behalf
You create superfans by being so good that people can’t help but talk about you. Our hyperconnected world makes it virtually impossible for remarkable products, services, and experiences to go unnoticed for long.
01
Customer or
stakeholder
While it’s true that someone can have an affinity for your brand without first being a customer, they can’t advocate in as meaningful a way until a transaction has occurred.
02
Delighted by their experience
The experience your customers have with your brand or business is the most important competitive advantage you have at your disposal. When you get it right, it’s the hardest thing for competitors to copy.
03
advocating on
your behalf
You create superfans by being so good that people can’t help but talk about you. Our hyperconnected world makes it virtually impossible for remarkable products, services, and experiences to go unnoticed for long.
WHERE THE SUPERFAN MAGIC HAPPENS
You’ve got to connect your story to their story!
The SUPER MODEL at a Glance
Brittany’s proprietary SUPER Model teaches business leaders to take customers from apathy to advocacy in five SUPER, simple steps.
Start With Your Story
A unique, uncopyable story is your superpower — and the first step toward connecting with your customers. If you can’t clearly articulate why you’re the best choice, how can a potential customer believe you are?
Understand Your Customer's Story
It’s not enough to just create a customer avatar and throw a dart: You’ve got to learn to listen and understand what your customers are telling you — and trying to tell you.
Personalize
Connecting your story to your customer’s story is where the superfan magic starts to take shape. Small acts of personalization — that don’t add costs to your bottom line — can make a BIG difference when it comes to creating brand advocates.
Exceed Expectations
Great brands don’t just meet their customers’ expectations, they exceed them. Learning to set and exceed expectations in a systematic way is key to creating loyal, repeat customers.
Repeat!
Repetition and automation are the two must-master-skills for everyone trying to build superfans at scale. Learning to use CRMs, social media, and other systems helps make superfan-building second-nature for teams large and small.
Scroll to find out
Which option is the best for you and your team 👇
CREATING SUPERFANS
HOW TO TURN CUSTOMERS INTO lifelong ADVOCATES
We’re living in an Experience Economy. Customer experience, or CX, is the new battlefield for winning — and keeping — customers. According to a recent study by Gartner, CX drives over two-thirds of customer loyalty. That’s more than brand and price combined.
Customer apathy is one of the biggest threats to business today. Whether they realize it or not, every member of your organization is a member of the Experience Department. Everyone has the power to create superfans: loyal, enthusiastic customer advocates. In this program, author and keynote speaker Brittany Hodak teaches them how.
She shares her memorable, five-part framework that aligns audience members around the actionable steps businesses must take to turn customers into superfans. Go from commodity provider to category of one in the minds of your prospects in customers.
After hearing Brittany’s entertaining and compelling speech, your audience will:
- Look for opportunities to Create Superfans in every customer and colleague interaction
- Internalize the importance of the Experience Economy and what it means for the future of business
- Adopt a results-oriented attitude to exceeding customer expectations
- Actively seek out new opportunities to vanquish customer apathy
- Understand why the best marketing doesn’t cost anything
- Prioritize long term customer relationships over short-term metrics and goals
CREATING SUPERFANS
HOW TO TURN CUSTOMERS INTO lifelong ADVOCATES
We’re living in an Experience Economy. Customer experience, or CX, is the new battlefield for winning — and keeping — customers. According to a recent study by Gartner, CX drives over two-thirds of customer loyalty. That’s more than brand and price combined.
Customer apathy is one of the biggest threats to business today. Whether they realize it or not, every member of your organization is a member of the Experience Department. Everyone has the power to create superfans: loyal, enthusiastic customer advocates. In this program, author and keynote speaker Brittany Hodak teaches them how.
She shares her memorable, five-part framework that aligns audience members around the actionable steps businesses must take to turn customers into superfans. Go from commodity provider to category of one in the minds of your prospects in customers.
After hearing Brittany’s entertaining and compelling speech, your audience will:
- Look for opportunities to Create Superfans in every customer and colleague interaction
- Internalize the importance of the Experience Economy and what it means for the future of business
- Adopt a results-oriented attitude to exceeding customer expectations
- Actively seek out new opportunities to vanquish customer apathy
- Understand why the best marketing doesn’t cost anything
- Prioritize long term customer relationships over short-term metrics and goals
Other Programs
Brittany’s signature keynote, Creating Superfans, can be customized to meet the needs of any audience. Because every employee at a company is in the experience department, Brittany has created programs (both as keynotes and workshops) to super-serve team members in all parts of an organization.
There’s only one metric that matters on social media: Are your efforts converting followers into superfans? This program breaks down the metrics and strategies that really matter to help create alignment around the ever-changing environment of social apps.
Perfect for: Marketers, Salespeople, Entrepreneurs
Includes a FREE digital playbook for every attendee!
Don’t just make a sale; create a customer for life. This program is geared towards salespeople and entrepreneurs and uses the SUPER Model as a framework for boosting reputation, referrals, and revenue, all while building a SUPER Brand that stands the test of time.
Perfect for: Executives, Sales leaders, Salespeople, Entrepreneurs
Includes FREE Digital Playbook for every attendee!
Just as Customer Experience (CX) is the new battlefield for winning and keeping customers, Employee Experience (EX), is the new battlefield for attracting and retaining rockstar employees. This program gives leaders all the tools they need to turn employees into superfans.
Perfect for: Managers, HR Leaders, Entrepreneurs
Includes FREE Digital Playbook for every attendee!
The SUPER Model at a Glance
My proprietary Superfans System teaches business leaders to take customers from apathy to advocacy in five SUPER, simple steps.
Start With Your Story
A unique, uncopyable story is your superpower — and the first step toward connecting with your customers. If you can’t clearly articulate why you’re the best choice, how can a potential customer believe you are?
Understand Your Customer's Story
It’s not enough to just create a customer avatar and throw a dart: You’ve got to learn to listen and understand what your customers are telling you — and trying to tell you.
Personalize
Connecting your story to your customer’s story is where the superfan magic starts to take shape. Small acts of personalization — that don’t add costs to your bottom line — can make a BIG difference when it comes to creating brand advocates.
Exceed Expectations
Great brands don’t just meet their customers’ expectations, they exceed them. Learning to set and exceed expectations in a systematic way is key to creating loyal, repeat customers.
Repeat!
Repetition and automation are the two must-master-skills for everyone trying to build superfans at scale. Learning to use CRMs, social media, and other systems helps make superfan-building second-nature for teams large and small.
Scroll to find out
Which option is the best for you and your team 👇
CREATING SUPERFANS
HOW TO TURN CUSTOMERS INTO Lifelong ADVOCATES
We’re living in an Experience Economy. Customer experience, or CX, is the new battlefield for winning — and keeping — customers. According to a recent study by Gartner, CX drives over two-thirds of customer loyalty. That’s more than brand and price combined.
Customer apathy is one of the biggest threats to business today. Whether they realize it or not, every member of your organization is a member of the Experience Department. Everyone has the power to create superfans: loyal, enthusiastic customer advocates. In this program, author and keynote speaker Brittany Hodak teaches them how.
She shares her memorable, five-part framework that aligns audience members around the actionable steps businesses must take to turn customers into superfans. Go from commodity provider to category of one in the minds of your prospects in customers.
After hearing Brittany’s entertaining and compelling speech, your audience will:
- Look for opportunities to Create Superfans in every customer and colleague interaction
- Internalize the importance of the Experience Economy and what it means for the future of business
- Adopt a results-oriented attitude to exceeding customer expectations
- Actively seek out new opportunities to vanquish customer apathy
- Understand why the best marketing doesn’t cost anything
- Prioritize long term customer relationships over short-term metrics and goals
This presentation includes industry-relevant case studies, live audience interaction, compelling research, engaging graphics, and humorous real-life anecdotes. Every audience member receives a 35-page digital playbook to help immediately implement Brittany’s proven frameworks in real-word situations.
Other Programs
Brittany’s signature keynote, Creating Superfans, can be customized to meet the needs of any audience.
Because every employee at a company is in the experience department, Brittany has created programs (both as keynotes and workshops) to super-serve team members in all parts of an organization.
There’s only one metric that matters on social media: Are your efforts converting followers into superfans? This program breaks down the metrics and strategies that really matter to help create alignment around the ever-changing environment of social apps.
Perfect for: Marketers, Salespeople, Entrepreneurs
Includes a FREE digital playbook for every attendee!
Don’t just make a sale; create a customer for life. This program is geared towards salespeople and entrepreneurs and uses the SUPER Model as a framework for boosting reputation, referrals, and revenue, all while building a SUPER Brand that stands the test of time.
Perfect for: Executives, Sales leaders, Salespeople, Entrepreneurs
Includes FREE Digital Playbook for every attendee!
Just as Customer Experience (CX) is the new battlefield for winning and keeping customers, Employee Experience (EX), is the new battlefield for attracting and retaining rockstar employees. This program gives leaders all the tools they need to turn employees into superfans.
Perfect for: Managers, HR Leaders, Entrepreneurs
Includes FREE Digital Playbook for every attendee!
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