What is a

Superfan?

Customer Experience Keynote Speaker - brittany hodak

Brittany's 3-Part Superfan Definition

A superfan is a customer or stakeholder who is so delighted by their experience with a brand, product, or service that they become an enthusiastic advocate.

01
Customer or stakeholder - Brittany Hodak

Customer or Stakeholder

While it’s true that someone can have an affinity for your brand without first being a customer, feedback is far more meaningful from someone who has gone through a transaction with you.

02
Customer giving out a 5 star review - Brittany Hodak

Delighted by the experience

The experience your customers have with your brand is the most important competitive advantage you have at your disposal. When you get it right, it’s the hardest thing for competitors to copy. 

03
Customer advocate with megaphones - Brittany Hodak

Advocating On Your Behalf

You create superfans by being so good that people can’t help but talk about you. Our digital world makes it almost impossible for remarkable products and services to go unnoticed for long.

Where the Superfan Magic Happens

Intersection of Your Story and Their Story: Creating Superfans - Brittany Hodak

You've got to connect your story to their story.

Signature Keynotes:

CX drives every part of your organization. These programs teach every team member how THEY can create superfans.

FOR GENERAL SESSIONS/ENTIRE ORGANIZATIONS:

Creating Superfans

FOR SALES TEAMS/SALES RALLIES

From Commodity to Category of One

FOR FUTURE-FOCUSED LEADERS:

The Intersection of AI and CX

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