What Is A

Superfan?

Brittany's 3-Part Superfan Definition

A superfan is a customer or stakeholder who is so delighted by their experience with a brand, product, or service that they become an enthusiastic advocate.

01

Customer or Stakeholder

While it’s true that someone can have an affinity for your brand without first being a customer, they can’t advocate in as meaningful a way until a transaction has occurred.

02

Delighted by their experience

The experience your customers have with your brand or business is the most important competitive advantage you have at your disposal. When you get it right, it’s the hardest thing for competitors to copy. 

03

Advocating on
your behalf

You create superfans by being so good that people can’t help but talk about you. Our hyperconnected world makes it virtually impossible for remarkable products, services, and experiences to go unnoticed for long.

WHERE THE SUPERFAN MAGIC HAPPENS

You’ve got to connect your story to their story!

The SUPER Model At A Glance

Brittany's proprietary SUPER Model teaches business leaders to take customers from apathy to advocacy in five SUPER, simple steps.

Start With Your Story

A unique, uncopyable story is your superpower — and the first step toward connecting with your customers. If you can’t clearly articulate why you’re the best choice, how can a potential customer believe you are?

Understand Your Customer's Story

It’s not enough to just create a customer avatar and throw a dart: You’ve got to learn to listen and understand what your customers are telling you — and trying to tell you.

Personalize

Connecting your story to your customer’s story is where the superfan magic starts to take shape. Small acts of personalization — that don’t add costs to your bottom line — can make a BIG difference when it comes to creating brand advocates.

Exceed Expectations

Great brands don’t just meet their customers’ expectations, they exceed them. Learning to set and exceed expectations in a systematic way is key to creating loyal, repeat customers.

Repeat!

Repetition and automation are the two must-master-skills for everyone trying to build superfans at scale. Learning to use CRMs, social media, and other systems helps make superfan-building second-nature for teams large and small.

Signature Program

Creating Superfans

We’re living in an Experience Economy. Customer experience, or CX, is the new battlefield for winning — and keeping — customers. According to a recent study by Gartner, CX drives over two-thirds of customer loyalty. That’s more than brand and price combined.

Customer apathy is one of the biggest threats to business today. Whether they realize it or not, every member of your organization is a member of the Experience Department. Everyone has the power to create superfans: loyal, enthusiastic customer advocates. In this program, author and keynote speaker Brittany Hodak teaches them how.

She shares her memorable, five-part framework that aligns audience members around the actionable steps businesses must take to turn customers into superfans. Go from commodity provider to category of one in the minds of your prospects in customers.

After hearing Brittany’s presentation, your audience will:

This presentation includes industry-relevant case studies, live audience interaction, compelling research, engaging graphics, and humorous real-life anecdotes. Every audience member receives a 20-page digital playbook to help immediately implement Brittany’s proven frameworks in real-world situations.

The SUPER Model at a Glance

My proprietary Superfans System teaches business leaders to take customers from apathy to advocacy in five SUPER, simple steps.

Start With Your Story

A unique, uncopyable story is your superpower — and the first step toward connecting with your customers. If you can’t clearly articulate why you’re the best choice, how can a potential customer believe you are?

Understand Your Customer's Story

It’s not enough to just create a customer avatar and throw a dart: You’ve got to learn to listen and understand what your customers are telling you — and trying to tell you.

Personalize

Connecting your story to your customer’s story is where the superfan magic starts to take shape. Small acts of personalization — that don’t add costs to your bottom line — can make a BIG difference when it comes to creating brand advocates.

Exceed Expectations

Great brands don’t just meet their customers’ expectations, they exceed them. Learning to set and exceed expectations in a systematic way is key to creating loyal, repeat customers.

Repeat!

Repetition and automation are the two must-master-skills for everyone trying to build superfans at scale. Learning to use CRMs, social media, and other systems helps make superfan-building second-nature for teams large and small.

Clients who have invited Brittany back and back again:

Let's Collaborate For Your Next Event

Or Call (646) 812-5801