THE SUPERFANS BLOG

Creating Superfans Podcast Season 1 Rewind

Since I just wrapped season one of the Creating Superfans podcast, I decided to put together a SUPER helpful rewind so you can go back

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Category Killers to Killed: CX Lessons From The Retail Industry

In the ever-evolving retail landscape, the past five years have witnessed a sobering decline and bankruptcy filings of well-known “category killers.” These once-mighty specialty retail

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How To Cultivate Brand Love: Insights from Dr. Aaron Ahuvia

Brand love is a powerful force that drives customer loyalty and advocacy. It goes beyond customer satisfaction, creating an emotional connection that keeps customers coming

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3 tips for creating a customer-centric loyalty program

Most of the brands we interact with have either a tiered loyalty program, a tiered pricing structure, or both. Companies that are truly customer-centric understand

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On March 15th, T-Mobile announced that it has reached an agreement to acquire MintMobile, the low-cost wireless communications service provider co-owned by Ryan Reynolds. I’ve

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Spring cleaning is a great tradition for organizing your home and getting rid of clutter — especially things that have been ignored all winter. (Anyone

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3 employee experience takeaways from the NFLPA's team report cards

It’s officially March, which means that the end of Q1 is rapidly approaching. Here’s your official reminder to collect employee feedback before the month ends

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3 Tips to Boost Your Customer Acquisition and Retention inspired by Valentine's Day

Valentine’s Day is not just about romantic relationships; Valentine’s Day is all about making the people around you feel special. We all want to feel

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5 CX and EX Lessons You Can Learn From The Office

Although The Office is known for its cringeworthy, politically incorrect comedy, I realized during a recent binge that there are actually quite a few CX

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Featured Blog Image for A beginners guide to content marketing

We’re living with more distractions than at any point in human history, and we’re being inundated with more messages competing for our attention than ever

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Featured Blog Image for Customer Service Week Celebration Ideas - Brittany Hodak

Happy Customer Service Week! Every year, companies celebrate Customer Service Week during the first week of October. It’s the perfect time to honor your employees

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Brittany's Favorite Customer Experience Books -Brittany Hodak

If you’re looking for more resources on how to create superfan customers, I’ve got you covered! Below is a list of some of my favorite

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