10 customer interactions you can easily elevate to create superfans

My favorite measurement tool for customer interactions is the simplest one: Did you just make the thing better or worse for the customer? Or, was

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Featured Blog Image Keynote Speaker Definition and How To Find The Perfect Fit - Brittany Hodak

What is the role of a keynote speaker? A keynote speaker delivers the primary speech at an event and is typically the main act of

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4 Customer Experience Practices You Can Learn From Buc-ee's - Brittany Hodak

If you’ve been to a Buc-ee’s before, you know it’s so much more than a gas station or convenience store; it’s a destination in itself.

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5 Reaons Why Your Brand Needs A Customer Community - Brittany Hodak

In today’s fast-paced and hyper-connected world, businesses are constantly seeking ways to engage with their customers on a deeper level. Beyond simply selling products or

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Brittany's Favorite Customer Experience Books -Brittany Hodak

If you’ve finished reading Creating Superfans and you’re looking for more resources on how to improve your customer experience, I’ve got you covered! Below is

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Unless you live under a rock, you know that Taylor Swift’s Eras Tour has taken the country world by complete storm: her ticket release caused

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In today’s experience economy, customers are no longer comparing you to your direct competitors. They’re comparing you to every experience they’ve ever had, anywhere. With

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Season 1 Rewind of the Creating Superfans Podcast

Since I just wrapped season one of the Creating Superfans podcast, I decided to put together a SUPER helpful rewind so you can go back

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Category Killers to Killed: CX Lessons From The Retail Industry

In the ever-evolving retail landscape, the past five years have witnessed a sobering decline and bankruptcy filings of well-known “category killers.” These once-mighty specialty retail

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How To Cultivate Brand Love: Insights from Dr. Aaron Ahuvia

Brand love is a powerful force that drives customer loyalty and advocacy. It goes beyond customer satisfaction, creating an emotional connection that keeps customers coming

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3 tips for creating a customer-centric loyalty program

Most of the brands we interact with have either a tiered loyalty program, a tiered pricing structure, or both. Companies that are truly customer-centric understand

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On March 15th, T-Mobile announced that it has reached an agreement to acquire MintMobile, the low-cost wireless communications service provider co-owned by Ryan Reynolds. I’ve

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