My favorite measurement tool for customer interactions is the simplest one: Did you just make the thing better or worse for the customer? Or, was
THE SUPERFANS BLOG
What is the role of a keynote speaker? A keynote speaker delivers the primary speech at an event and is typically the main act of
If you’ve been to a Buc-ee’s before, you know it’s so much more than a gas station or convenience store; it’s a destination in itself.
In today’s fast-paced and hyper-connected world, businesses are constantly seeking ways to engage with their customers on a deeper level. Beyond simply selling products or
If you’ve finished reading Creating Superfans and you’re looking for more resources on how to improve your customer experience, I’ve got you covered! Below is
Unless you live under a rock, you know that Taylor Swift’s Eras Tour has taken the country world by complete storm: her ticket release caused
In today’s experience economy, customers are no longer comparing you to your direct competitors. They’re comparing you to every experience they’ve ever had, anywhere. With
Since I just wrapped season one of the Creating Superfans podcast, I decided to put together a SUPER helpful rewind so you can go back
In the ever-evolving retail landscape, the past five years have witnessed a sobering decline and bankruptcy filings of well-known “category killers.” These once-mighty specialty retail
Brand love is a powerful force that drives customer loyalty and advocacy. It goes beyond customer satisfaction, creating an emotional connection that keeps customers coming
Most of the brands we interact with have either a tiered loyalty program, a tiered pricing structure, or both. Companies that are truly customer-centric understand
On March 15th, T-Mobile announced that it has reached an agreement to acquire MintMobile, the low-cost wireless communications service provider co-owned by Ryan Reynolds. I’ve
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I believe one of the most powerful things you can do to impact others is to refer a book to them that could transform their
This week’s episode of the Creating Superfans podcast is all about GIFTING! Strategic generosity is one of the most powerful ways to create a “wow”
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