Brittany Hodak
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Brittany is the author of Creating Superfans: How To Turn Your Customers Into Lifelong Advocates.

The book has sold tens of thousands of copies in the United States and has been translated into foreign languages for international release. 

It won the 2023 Outstanding Works of Literature Award for Sales & Marketing Book of the Year. Its simple operating model has helped companies of all sizes and across all industries operationalize customer experience across every department. Forbes wrote upon its release, “If you have customers, you need this book. Period.”

Customer-Experience Keynote-Speaker Brittany-Hodak

“Brittany’s keynote was unforgettable. Our franchisees still discuss her insights a year later!”

Armany Mathias, Mathnasium


Keynote Speaker

Brittany’s keynotes are as entertaining as they are actionable.

An audience member once described her style as “a mix between a really funny standup comedian and a really smart professor.”

In the five years she’s been speaking full-time (after juggling speaking and startup life before selling her eight-figure agency), Brittany has spoken to nearly 40,000 audience members across hundreds of events. Whether she’s in front of 10 people or 10,000, she approaches every event as the most important one of her career – because she’s obsessed with giving everyone the tools to turn customers into superfans. 

When she’s not at events, she often contributes to thought leadership around customer experience and fandom. She’s been featured by hundreds of media outlets, from New York Times to TMZ, and CNN to Cosmopolitan.

Motivational and Customer-Experience Keynote-Speaker Brittany-Hodak

“Brittany was amazing!"

Cesar Castro, Plexus Worldwide



Brittany launched her first company when she was 26. Within 18 months, she had released a dozen products in Walmart stores nationwide combining for more than $10 million in sales.

She partnered with brands including Johnson & Johnson, Kellogg’s and Dr Pepper — and superstar entertainers including Katy Perry, Dolly Parton, and Luke Bryan — to create fan-driven collectibles that sold millions of units. 

She was named to 30 Under 30 and 40 Under 40 lists by Billboard, Inc., and Advertising Age, among others. She received several awards, including being named Most Disruptive Young Entrepreneur at a United Nations ceremony in 2014. 

When appearing on the hit TV show Shark Tank, Brittany received offers $750,000+ offers from four of the five sharks at one of the highest valuations in the show’s history. 

Motivational and Customer-Experience Keynote-Speaker Brittany-Hodak

In Action

Watch Brittany


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Fun Facts

About Brittany


The first cassette I bought with my own money was Alanis Morissette’s Jagged Little Pill. My mom was SO FURIOUS when she heard the album that she banned me from buying music at our town’s only record store, Walmart. Years later, I helped dozens of artists sell literally millions of albums at Walmart.

9 to 5

Brittany’s first job was as a radio-station mascot Sting the Bee at B98 in Fort Smith, Arkansas.


Her second job was interviewing bands for the station’s website.


In college, Brittany and her friends set a Guinness World record by sewing (yes, sewing!) the World’s Largest Christmas Stocking (54’10”) and filling it up 11,000 donated toys for children in need.


Brittany became so interested in (some might say obsessed with) consumer behavior while working at Sony Music after college that she went back to school to get a Master’s in the subject area.


On her days off, you’ll find Brittany at an arcade — unless, of course, there’s a carnival in town! She’s got mad skills at the claw machine and pinball, but her all-time favorite is Skee-Ball where she can sink 100-point balls like nobody’s business.


Brittany lives with her husband, Jeff, their two young sons in Franklin, Tennessee — a town they had never even visited before Brittany bought a house on a whim while in Nashville working on a project with Dolly Parton

Take Brittany's Six Weeks to Superfans Masterclass

Invite Brittany to Speak at Your Next Event

Get Your Copy of Brittany's Bestselling Book