Get The Award-Winning Book

Creating Superfans

How To Turn Your Customers Into Lifelong Advocates

Creating Superfans - Turn Customers Into Advocates

"If you have customers, you need this book. Period."


"A staple for any business leader ready to amplify their customer experience."

USA Today

"Hodak has taken the crown for the Sales & Marketing book of the year."


Superfans aren't just for pop stars and NBA teams.

Brittany Hodak posing with pink foam finger and Creating superfans hardcover book

What if your customers loved your brand the way Swifties love Taylor or Drake loves the Raptors? What if they came back again and again...and told their friends to do the same?

In Creating Superfans, award-winning entrepreneur and keynote speaker Brittany Hodak shares a powerful framework for transforming your business from a commodity into a category of one.

Brittany has helmed fan-engagement campaigns for brands including Walmart, Disney, Amazon, and dozens of other global brands. Creating Superfans combines sharp business insights with entertaining stories from work with stars like Taylor Swift, Dolly Parton, and Mötley Crüe.

Memorable case studies from businesses of all sizes illustrate that customer experience, or CX, is the battlefield for winning — and keeping — customers. Brittany’s game-changing CX system, the SUPER Model, is simple to learn, deploy, and measure across every organization. 

Whether you’re launching a new business or running a hundred-year-old brand, Creating Superfans gives the entire team a shared playbook for tapping into the unmatched power of superfandom.

See What the Superfans Are Saying

2023 OWL Awards Winner

Best Sales & Marketing Book

See why BookPal said, “Brittany Hodak has taken the crown for the Sales & Marketing book of the year. The way she has masterfully weaved together important customer-centric mindsets with real-world examples and success stories makes an engaging read that’s hard to put down.”

Creating Superfans by Brittany Hodak: Hardcover and Audiobook, an Award-Winning Work of Literature

Reading with a Group?

Get your copy of the Creating Superfans Book Discussion Guide

Whether you’re reading with your entire department or with fellow leaders in a mastermind group, this guide will help spark conversations and reinforce principles of my book.