CREATING SUPERFANS
How To Turn YOUR CUSTOMERS INTO LIFELONG ADVOCATES
AVAILABLE EVERYWHERE JANUARY 10, 2023
Creating Superfans
How to Turn Your Customers Into Lifelong Advocates
in stores january 2023
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Superfans aren’t just for pop stars and NBA teams.
Superfans aren’t just for pop stars and NBA teams.
What if your customers loved your brand the way Swifties love Taylor or Drake loves the Raptors? What if they came back again and again… and told their friends to do the same?
In Creating Superfans, award-winning entrepreneur and keynote speaker Brittany Hodak shares a powerful framework for transforming your business from a commodity into a category of one.
Brittany has helmed fan-engagement campaigns for brands including Walmart, Disney, Amazon, and dozens of other global brands. Creating Superfans combines sharp business insights with entertaining stories from work with stars like Taylor Swift, Dolly Parton, and Mötley Crüe.
Memorable case studies from businesses of all sizes illustrate that customer experience, or CX, is the battlefield for wining — and keeping — customers. Brittany’s game-changing CX system, the SUPER Model, is simple to learn, deploy, and measure across every organization.
Whether you’re launching a new business or running a hundred-year-old brand, Creating Superfans gives the entire team a shared playbook for tapping into the unmatched power of superfandom.
What if your customers loved your brand the way Swifties love Taylor or Drake loves the Raptors? What if they came back again and again… and told their friends to do the same?
In Creating Superfans, award-winning entrepreneur and keynote speaker Brittany Hodak shares a powerful framework for transforming your business from a commodity into a category of one.
Brittany has helmed fan-engagement campaigns for brands including Walmart, Disney, Amazon, and dozens of other global brands. Creating Superfans combines sharp business insights with entertaining stories from work with stars like Taylor Swift, Dolly Parton, and Mötley Crüe.
Memorable case studies from businesses of all sizes illustrate that customer experience, or CX, is the battlefield for wining — and keeping — customers. Brittany’s game-changing CX system, the SUPER Model, is simple to learn, deploy, and measure across every organization.
Whether you’re launching a new business or running a hundred-year-old brand, Creating Superfans gives the entire team a shared playbook for tapping into the unmatched power of superfandom.
See What the Superfans Are Saying
“Maybe you prefer to spend countless sums on advertising, and count- less hours constantly chasing and attaining new customers. Or maybe Brittany Hodak’s masterful guide will help you flip that relationship on its head—instead of selling to people, you’ll create advocates and superfans who do the ‘selling’ for you.”
JEFF HADEN, contributing editor, Inc.; author, The Motivation Myth
“Creating Superfans is the must-read manual for turning your customers and employees into superfans. If you have customers, you need this book—period.”
JOHN HALL, senior contributor, Forbes; serial entrepreneur
“There is nothing stronger than third-party advocacy. It’s what every marketer wants! But how do you create the elusive ‘superfan’? Start with this playbook: fun, accessible, and full of practical ideas you can implement right away. A must-read for any marketer in the digital age.”
SHAMA HYDER, bestselling author, The Zen of Social Media Marketing; CEO, Zen Media
“When your marketplace is crowded, the ultimate catalyst to con- version is the creation of an army of supporters, fans, and ideally superfans. This book delivers the formula to achieve exactly that!”
PHIL M. JONES, bestselling author, Exactly What to Say
“Brittany Hodak is a master at helping brands connect with their audience in a way that creates deep loyalty and meaningful, authentic bonds. The strategies in Creating Superfans are priceless!”
RORY VADEN, New York Times–bestselling author; cofounder, Brand Builders Group
“I know firsthand what it means to have loyal, dedicated fans. Whatever your ‘thing’ is, you’ll find advice in Creating Superfans to help you go further, faster, with a loyal tribe cheering you on.”
BOBBY BONES, New York Times-bestselling author; TV and radio personality
See What the Superfans Are Saying
“Maybe you prefer to spend countless sums on advertising, and count- less hours constantly chasing and attaining new customers. Or maybe Brittany Hodak’s masterful guide will help you flip that relationship on its head—instead of selling to people, you’ll create advocates and superfans who do the ‘selling’ for you.”
JEFF HADEN, contributing editor, Inc.; author, The Motivation Myth
“Creating Superfans is the must-read manual for turning your customers and employees into superfans. If you have customers, you need this book—period.”
JOHN HALL, senior contributor, Forbes; serial entrepreneur
“There is nothing stronger than third-party advocacy. It’s what every marketer wants! But how do you create the elusive ‘superfan’? Start with this playbook: fun, accessible, and full of practical ideas you can implement right away. A must-read for any marketer in the digital age.”
SHAMA HYDER, bestselling author, The Zen of Social Media Marketing; CEO, Zen Media
“When your marketplace is crowded, the ultimate catalyst to con- version is the creation of an army of supporters, fans, and ideally superfans. This book delivers the formula to achieve exactly that!”
PHIL M. JONES, bestselling author, Exactly What to Say
“Brittany Hodak is a master at helping brands connect with their audience in a way that creates deep loyalty and meaningful, authentic bonds. The strategies in Creating Superfans are priceless!”
RORY VADEN, New York Times–bestselling author; cofounder, Brand Builders Group
“I know firsthand what it means to have loyal, dedicated fans. Whatever your ‘thing’ is, you’ll find advice in Creating Superfans to help you go further, faster, with a loyal tribe cheering you on.”
BOBBY BONES, New York Times-bestselling author; TV and radio personality
See What the Superfans Are Saying
“Maybe you prefer to spend countless sums on advertising, and count- less hours constantly chasing and attaining new customers. Or maybe Brittany Hodak’s masterful guide will help you flip that relationship on its head—instead of selling to people, you’ll create advocates and superfans who do the ‘selling’ for you.”
JEFF HADEN, contributing editor, Inc.; author, The Motivation Myth
“Creating Superfans is the must-read manual for turning your customers and employees into superfans. If you have customers, you need this book—period.”
JOHN HALL, senior contributor, Forbes; serial entrepreneur
“There is nothing stronger than third-party advocacy. It’s what every marketer wants! But how do you create the elusive ‘superfan’? Start with this playbook: fun, accessible, and full of practical ideas you can implement right away. A must-read for any marketer in the digital age.”
SHAMA HYDER, bestselling author, The Zen of Social Media Marketing; CEO, Zen Media
“When your marketplace is crowded, the ultimate catalyst to con- version is the creation of an army of supporters, fans, and ideally superfans. This book delivers the formula to achieve exactly that!”
PHIL M. JONES, bestselling author, Exactly What to Say
“Brittany Hodak is a master at helping brands connect with their audience in a way that creates deep loyalty and meaningful, authentic bonds. The strategies in Creating Superfans are priceless!”
RORY VADEN, New York Times–bestselling author; cofounder, Brand Builders Group
“I know firsthand what it means to have loyal, dedicated fans. Whatever your ‘thing’ is, you’ll find advice in Creating Superfans to help you go further, faster, with a loyal tribe cheering you on.”
BOBBY BONES, New York Times-bestselling author; TV and radio personality
SPECIAL OFFERS
Order multiple copies of Creating Superfans and receive special bonuses created specifically for your team! Enjoy amazing perks like the SUPER Model Playbook, on-demand and live training videos, keynotes, and more!
Email hello@brittanyhodak.com for more details!
