What is a
Superfan?
Brittany's 3-Part Superfan Definition
A superfan is a customer or stakeholder who is so delighted by their experience with a brand, product, or service that they become an enthusiastic advocate.
01
Customer or Stakeholder
While it’s true that someone can have an affinity for your brand without first being a customer, feedback is far more meaningful from someone who has gone through a transaction with you.
02
Delighted by the experience
The experience your customers have with your brand is the most important competitive advantage you have at your disposal. When you get it right, it’s the hardest thing for competitors to copy.
03
Advocating On Your Behalf
You create superfans by being so good that people can’t help but talk about you. Our digital world makes it almost impossible for remarkable products and services to go unnoticed for long.
Where the Superfan Magic Happens
You've got to connect your story to their story.
Signature Keynotes:
CX drives every part of your organization. These programs teach every team member how THEY can create superfans.
FOR GENERAL SESSIONS/ENTIRE ORGANIZATIONS:
Creating Superfans
FOR SALES TEAMS/SALES RALLIES
From Commodity to Category of One
FOR FUTURE-FOCUSED LEADERS:
The Intersection of AI and CX
"Brittany spoke at our real estate event and you could actually see the agents' wheels turning. They were frantically jotting notes, engaged and entertained. Her name in our speaker lineup also gave us a huge boost in registrations. She took our event to the next level."
I can't say enough good things about Brittany. Our team had the opportunity to listen to her keynote a few years ago at a real estate conference and it immediately resonated with us. We enjoyed it so much that we invited her to speak with our team and hold a workshop at our planning retreat. This proved to be an incredible investment as the team loved it and it was the highlight of the day.
“Brittany Hodak is One in a Million! She has everything you need to make your meeting or event “5 star” worthy. Great knowledge, excellent delivery and takeaways you can begin to implement today. She is organized, fun and a joy to work with. Book Brittany- You’ll be a Superfan!!”
"Brittany made the journey of understanding the building blocks of customer experience into something that most of our attendees will now hold on to and recognize in their day-to-day life. That is a huge step in hopefully sparking further interest so they can apply those same principles to their own business. Super effective - thanks Brittany!"
Jerry Koutavas, President, The ASCII GroupCEO
“Brittany Hodak's presentation at our 2023 convention was unforgettable. Her book Creating Superfans struck a chord with our franchisees, who still discuss her insights today. With her infectious smile and engaging personality, Brittany effortlessly connected with everyone she met, leaving a lasting impression.”
Armany Mathias, Sr. Director of Learning, Mathnasium
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