Customer Experience Archives - Brittany Hodak

3 Customer Communication Lessons You Can Steal From Ryan Reynolds

Customer Experience, Marketing, News / By Brittany Hodak

On March 15th, T-Mobile announced that it has reached an agreement to acquire MintMobile, the low-cost wireless communications service provider co-owned by Ryan Reynolds. I’ve always been a fan of MintMobile because of its handsome stakeholder customer-centric philosophy, disruptive nature, and storytelling ability (which I wrote about in a newsletter last year). Company mergers and …

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4 Things You Should Do to “spring Clean” Your Business

Customer Experience, Sales / By Brittany Hodak

Spring cleaning is a great tradition for organizing your home and getting rid of clutter — especially things that have been ignored all winter. (Anyone else just put the Christmas lights back in the closet? 🙋🏻‍♀️ No shame.) Spring cleaning isn’t just for your home, though. I also love it as a reminder to get …

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3 Tips You Need To Know Before Starting Your Own Business

Creating Superfans Podcast, Customer Experience / By Brittany Hodak

Starting your own business is one of the most challenging and rewarding experiences. When I started my first business in 2010, I had no idea what I was doing. I literally Googled “How to start a business” and then hoped and hiccuped my way through the ups and downs of entrepreneurship, making countless mistakes along …

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3 Tips to Boost Your Customer Acquisition and Retention Inspired By Valentine’s Day

Customer Experience, Customer Service, Marketing / By Brittany Hodak

Valentine’s Day is not just about romantic relationships; Valentine’s Day is all about making the people around you feel special. We all want to feel special, right? Of course! INCLUDING your customers. Every brand wants to attract their ideal customer, and your customers want to know that you love them as much as they love …

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5 CX and EX Lessons You Can Learn From “the Office”

Customer Experience, Sales / By Brittany Hodak

Although The Office is known for its cringeworthy, politically incorrect comedy, I realized during a recent binge that there are actually quite a few CX and EX lessons we can take from the series. I capped my list at 5, but please send me more scenes that I may have forgotten! 1. Use Your CRM …

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A Beginner’s Guide to Content Marketing

Customer Experience, Marketing, Sales / By Brittany Hodak

We’re living with more distractions than at any point in human history, and we’re being inundated with more messages competing for our attention than ever before (tens of thousands, by some estimates). To break through the digital pollution, more companies are relying on content marketing versus outbound marketing to draw prospects into their brand. Because …

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Brittany’s favorite customer experience books

Customer Experience, Customer Service / By Brittany Hodak

If you’re looking for more resources on how to create superfan customers, I’ve got you covered! Below is a list of some of my favorite customer experience books that I love to gift to people. I categorized them by each step of the SUPER Model so you can find the right book for your needs. …

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4 Intentional Experience Design Lessons You Can Learn From Legoland

Customer Experience, Marketing / By Brittany Hodak

I can’t help but notice awesome experience design out in the wild. A few months ago, my family spent a week in Florida and I was WOWed by the intentional experience design at LEGOLAND. If you haven’t been to LEGOLAND resort in Winter Haven, Florida yet, I highly recommend you check it out. Even if …

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Web Accessibility and How It affects Your Customer Experience

Customer Experience / By Brittany Hodak

A component of CX that doesn’t get talked about nearly as much as it should is accessibility. Accessibility literally means the ability to access. According to the CDC, Accessibility is when the needs of people with disabilities are specifically considered, and products, services, and facilities are built or modified so that they can be used …

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How To Transition To An Omnichannel Customer Experience

Customer Experience / By Brittany Hodak

Nowadays, your customers have greater expectations than ever before. Not only are they more likely to interact with your business, but they want to interact with your business on their terms. Whether this is through social media, your website, a physical storefront, or phone, these touchpoints are an opportunity to transition to an omnichannel customer …

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