Customer Experience

Water Tumblers with straws

What Happens When the Right Product is Targeted to the Wrong Audience

Remember when someone said “Stanley Cup” and they were talking about hockey? Ahhh, the good ole days. If, like me, you roll your eyes when someone starts talking about the ~other~ Stanley Cup, I promise you’ll still find this deep dive highly valuable and interesting. People are OBSESSED with the (other) Stanley Cup. It was

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75+ Gift Ideas to Wow Every Client Or Loved One

Finding the perfect gift ideas for your clients or loved ones can be incredibly stressful. Luckily, I’m here to help you with my SUPER gifting guide! Strategic generosity is one of the most powerful ways to create a “wow” experience for a customer or loved one and elevate the emotional closeness of a relationship. In

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Customer Interactions You Can Easily Elevate to Create Superfans

My favorite measurement tool for customer interactions is the simplest one: Did you just make the thing better or worse for the customer? Or, was it a forgettable, nothing-burger of an interaction? It really all boils down to those three choices. In Creating Superfans, I call these customer interaction outcomes Net Positive, Net Neutral, and

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Keynote Speaker: Definition and How to Find the Perfect Fit

What is the role of a keynote speaker? A keynote speaker delivers the primary speech at an event and is typically the main act of a conference. They’re like an orchestra conductor, setting the event’s underlying tone and core message with the finesse of a maestro. Their speech isn’t just a monologue; it’s a carefully

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4 Customer Experience Practices You Can Learn From Buc-ee's - Brittany Hodak

4 Customer Experience Practices You Can Learn From Buc-ee’s

If you’ve been to a Buc-ee’s before, you know it’s so much more than a gas station or convenience store; it’s a destination in itself. Buc-ee’s has achieved a cult-like following, thanks in part to its yummy barbecue and snacks, seemingly endless rows of gasoline pumps, and fun shopping sections. I’ve only been to a

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5 Reasons Why Your Brand Needs A Customer Community

In today’s fast-paced and hyper-connected world, businesses are constantly seeking ways to engage with their customers on a deeper level. Beyond simply selling products or services, savvy companies are recognizing the importance of building a community around their brand. Creating a vibrant, engaged customer community is no longer just a marketing strategy. It’s a necessity

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