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Check out a few of Brittany’s most recently published blogs and kickstart your superfan strategy!
Customer Advocacy: An Untapped Asset
While there are plenty of positive economic signs, substantial headwinds remain. The sustained falls in customers’ buying power will take time to recover from, and
Why Aesthetics Matter: The Aesthetic Usability Effect
Although we’re taught to never judge a book by its cover, aesthetics DO matter. In a recent blog post, I wrote about the rise of
What Happens When the Right Product is Targeted to the Wrong Audience
Remember when someone said “Stanley Cup” and they were talking about hockey? Ahhh, the good ole days. If, like me, you roll your eyes when
Are you creating superfans or just customers?
Did you know that feeling unappreciated is the number-one reason customers switch service providers? Learn how to avoid common customer-service mistakes with my free ebook, The Superfan W.A.V.E.