We’re living in an Experience Economy. Customer experience, or CX, is the new battlefield for winning — and keeping — customers. CX drives over two-thirds of customer loyalty… more than brand and price combined. 

Regardless of the size of your company or the products or services you’re selling, one thing’s for sure: If your customers aren’t telling their friends about you, you’re in trouble. And yet, very few organizations have plans for overcoming customer apathy.

In Creating Superfans, award-winning entrepreneur and speaker Brittany Hodak shares a proven five-part framework for creating superfans: loyal, enthusiastic advocates who create more customers.

She combines nearly two decades of work and research across many facets of business and pop culture into a system that is simple to learn, deploy, and measure at every level of an organization. 

With dozens of case studies and real-life examples spotlighting brands of all sizes, plus entertaining stories about working alongside some of the world’s biggest celebrities, this is a book everyone on your team will enjoy reading again and again. Pre-order today to experience the book Forbes calls “the must-read manual for turning your customers into superfans.”