To wrap up season 1 of the Creating Superfans podcast, I sat down with Angela Higgins and Traci Saliterman of Total Expert. Angela and Traci are two of the masterminds behind Total Expert’s annual customer conference, Accelerate.
As a keynote speaker, I attend over fifty events each year, and Accelerate has truly set the standard for creating the best attendee experience.
I asked Traci and Angela to share their top tips for event planners, including how to pick a good theme, how to maximize content opportunities at the conference, and ways to create incredible memories for your attendees.
Listen to the Episode
Show Notes
2:57 – What is Accelerate all about?
3:32 – Traci’s advice for mapping out the attendee experience
4:24 – How Total Expert creates unique networking opportunities for guests
6:02 – Light-up badges that you need to use for your next event
7:17 – How TE uses photo opportunities throughout the conference to keep people engaged
11:19 – The theme for 2023 Accelerate and how a theme helps the event marketing team
12:45 – Traci & Angela’s tips for choosing a theme
14:46 – Why Total Expert announces next year’s location during the current Accelerate
15:40 – How does Total Expert maximize the energy from the attendees to bring the company value throughout the year?
16:47 – The cross-departmental communication at Total Expert that ensures every team gets the content they need at Accelerate
18:26 – Angela & Traci’s tips for stretching the event budget
23:06 – How Accelerate gathers and implements attendee feedback
24:50 – How the event team debriefs right after the conference
26:00 – Spoilers of what guests can look forward to in a few weeks!
Learn more about Accelerate here.
