To wrap up season 1 of the Creating Superfans podcast, I sat down with Angela Higgins and Traci Saliterman of Total Expert. Angela and Traci are two of the masterminds behind Total Expert’s annual customer conference, Accelerate. As a keynote speaker, I attend over fifty events each year, and Accelerate has truly set the standard …
Creating Superfans Podcast Episode 22: Traci Saliterman & Angela Higgins Read More »
This week’s guest on the Creating Superfans podcast is Laura Casselman. From broadway to boardroom, Laura is a former professional dancer turned CEO of JVZoo and co-founder of Vidastreet. She’s also the author of the new book, Trust Your Increments: How Small, Consistent Steps Can Lead to Massive Success. Companies under Laura’s direction have landed on …
Creating Superfans Podcast Episode 21: Laura Casselman Read More »
In this episode of the Creating Superfans podcast, I welcome back my partner-in-crime, Alix Steinberg. Alix and I break down one of my most recent newsletter topics: loyalty programs and pricing tiers. Whether your business has a tiered loyalty program or a tiered pricing structure, you’ve got to strike that perfect balance of creating a …
Creating Superfans Podcast Episode 20: Alix Steinberg (again!) Read More »
Identifying your unique purpose and developing your personal brand are two of the most important, yet challenging, components of being an entrepreneur. Without a clear North Star, you’re doing a disservice to all of your potential customers that are in need of your message. To help us distill our brand is Rory Vaden, a New …
Creating Superfans Podcast Episode 19: Rory Vaden Read More »
Dr. Aaron Ahuvia knows a thing or two about superfans. He co-authored the publication that popularized the term “brand love” and is the world’s most widely published and cited academic expert on non-interpersonal love. He’s the author of The Things We Love: How Our Passions Connect Us and Make Us Who We Are. Aaron is …
Creating Superfans Podcast Episode 18: Dr. Aaron Ahuvia Read More »
If you’ve ever been to downtown Franklin, Tennessee or to one of Nashville’s trendiest neighborhoods in 12 South or the Gulch, chances are you’ve either walked by or shopped in Finnleys, a women’s clothing boutique. I’ve been a superfan of Finnleys for the last several years. In fact, if you’ve read my book, Creating Superfans, you may …
Creating Superfans Podcast Episode 17: Dawn Craig Read More »
Have you ever wondered what goes inside the iconic celebrity gift bags at A-list events like the Grammys or the Oscars? Today’s guest of the Creating Superfans podcast is the pioneer of celebrity product placement and award show swag. He’s transformed it into a bona fide media obsession. Lash Fary, otherwise known as the “Gift Guru” …
Creating Superfans Podcast Episode 16: Lash Fary Read More »
What do ADP, JP Morgan Chase, Universal Resorts, and Visa all have in common? They’ve all worked with today’s guest, Howard Tiersky, to transform their digital customer experience. Howard is the CEO and Founder of FROM, a digital transformation agency that helps companies go from where they are, to where they need to be. He’s the …
Creating Superfans Podcast Episode 15: Howard Tiersky Read More »
If you feel like your cold outreach is getting ignored in the digital clutter, or you’re struggling to make personal connections with your clients, this is the episode for you. This week, I had the pleasure of chatting with a dear friend of mine, Ethan Beute. Ethan is the Chief Evangelist at BombBomb, the host …
CREATING SUPERFANS PODCAST EPISODE 14: ETHAN BEUTE Read More »
If you’re a Customer Experience nerd like me, then today’s guest is going to leave you inspired. His name is Ron Holt and he’s the founder and CEO of Pink Zebra Moving. Ron is on a mission to disrupt the moving industry – but not with big data or advanced technology. Instead, taking inspiration from …
