At one time or another, we’ve all heard the phrase, “Everyone makes mistakes.” But what do you do when your mistake affects your business, and
THE SUPERFANS BLOG
When it comes to marketing, the most powerful tool any business has is a happy customer — or, even better, an army of happy customers
Because I’m such a fierce advocate for creating amazing customer experiences, it might come as a surprise to some that I believe the old adage
When it comes to growing a business, there are a seemingly endless number of recommendations. Some say, “Focus on customer service” while others say “Inbound
When you think about client engagement, did you know that increasing customer retention rates by 5% has been proven to increase profits from 25% to
Regardless of how great you are at a job, you — or someone who works for you — will, at some point, stumble. It’s inevitable.
Rather than kick off this blog with business, let’s get personal for a moment, and think about your best friend. If they told you they
In any business, creating a culture of superfandom – and improving your average customer experience – first comes from making people feel welcomed. It sounds
What do you think of when you hear the word “wave?” Maybe you’re a sports fan, and it conjures memories of jumping up and down
This article originally appeared on AdWeek.com on May 17th, 2018. Every business has the potential to create high-value “superfan” customers, but few take the time to employ
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When it comes to running a successful business, the emphasis should always be on your current customers. While attracting new customers is important, your existing
Having a long list of customers is key to any business, but it’s not always enough on its own. Passive customers aren’t very likely to
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