At one time or another, we’ve all heard the phrase, “Everyone makes mistakes.” But what do you do when your mistake affects your business, and
November 13, 2020
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THE SUPERFANS BLOG
When it comes to marketing, the most powerful tool any business has is a happy customer — or, even better, an army of happy customers
October 15, 2020
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Because I’m such a fierce advocate for creating amazing customer experiences, it might come as a surprise to some that I believe the old adage
September 29, 2020
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When it comes to growing a business, there are a seemingly endless number of recommendations. Some say, “Focus on customer service” while others say “Inbound
September 24, 2020
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When you think about client engagement, did you know that increasing customer retention rates by 5% has been proven to increase profits from 25% to
September 3, 2020
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Regardless of how great you are at a job, you — or someone who works for you — will, at some point, stumble. It’s inevitable.
September 3, 2020
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Rather than kick off this blog with business, let’s get personal for a moment, and think about your best friend. If they told you they
September 3, 2020
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In any business, creating a culture of superfandom – and improving your average customer experience – first comes from making people feel welcomed. It sounds
September 3, 2020
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What do you think of when you hear the word “wave?” Maybe you’re a sports fan, and it conjures memories of jumping up and down
September 3, 2020
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This article originally appeared on AdWeek.com on May 17th, 2018. Every business has the potential to create high-value “superfan” customers, but few take the time to employ
August 28, 2020
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What Is Customer Retention And Why Is It Important?
July 30, 2021
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When it comes to running a successful business, the emphasis should always be on your current customers. While attracting new customers is important, your existing
Superfans 101: Turning Customers Into Fans In 5 Steps
July 23, 2021
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Having a long list of customers is key to any business, but it’s not always enough on its own. Passive customers aren’t very likely to
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