When you think about client engagement, did you know that increasing customer retention rates by 5% has been proven to increase profits from 25% to
THE SUPERFANS BLOG
Regardless of how great you are at a job, you — or someone who works for you — will, at some point, stumble. It’s inevitable.
Rather than kick off this blog with business, let’s get personal for a moment, and think about your best friend. If they told you they
In any business, creating a culture of superfandom – and improving your average customer experience – first comes from making people feel welcomed. It sounds
What do you think of when you hear the word “wave?” Maybe you’re a sports fan, and it conjures memories of jumping up and down
This article originally appeared on AdWeek.com on May 17th, 2018. Every business has the potential to create high-value “superfan” customers, but few take the time to employ
As any experienced businessperson knows, customers come from many channels. Some find your brand through a social media video, others through a live event, and
When managing a business, there’s never a shortage of work to be done. Whether you’re focused on sales numbers, marketing strategies, or internal organization, there’s
When managing or supporting a business, there are countless benefits to providing exceptional service for your customers. From bringing in referrals to charging higher prices,
Looking at the average business, it doesn’t take an expert to see that there are a ton of moving parts. For members of leadership, there’s
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With every passing day, your customers’ expectations grow higher and higher. Being “good” is no longer “good enough,” and it’s time to invest in the
In today’s world, customer experience is everything. It’s what drives referrals and boosts brand reputation. It’s the secret sauce behind the world’s greatest companies and
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