Because I’m such a fierce advocate for creating amazing customer experiences, it might come as a surprise to some that I believe the old adage
THE SUPERFANS BLOG
When it comes to growing a business, there are a seemingly endless number of recommendations. Some say, “Focus on customer service” while others say “Inbound
When you think about client engagement, did you know that increasing customer retention rates by 5% has been proven to increase profits from 25% to
Regardless of how great you are at a job, you — or someone who works for you — will, at some point, stumble. It’s inevitable.
Rather than kick off this blog with business, let’s get personal for a moment, and think about your best friend. If they told you they
In any business, creating a culture of superfandom – and improving your average customer experience – first comes from making people feel welcomed. It sounds
What do you think of when you hear the word “wave?” Maybe you’re a sports fan, and it conjures memories of jumping up and down
This article originally appeared on AdWeek.com on May 17th, 2018. Every business has the potential to create high-value “superfan” customers, but few take the time to employ
As any experienced businessperson knows, customers come from many channels. Some find your brand through a social media video, others through a live event, and
When managing a business, there’s never a shortage of work to be done. Whether you’re focused on sales numbers, marketing strategies, or internal organization, there’s
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