THE SUPERFANS BLOG

Featured Image for Is The Customer Always Right Four Reasons The Answer Is No - Brittany Hodak

Because I’m such a fierce advocate for creating amazing customer experiences, it might come as a surprise to some that I believe the old adage

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Featured Image for How To Gain Customer Loyalty Everything You Need To Know - Brittany Hodak

When it comes to growing a business, there are a seemingly endless number of recommendations. Some say, “Focus on customer service” while others say “Inbound

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Featured Image for Superfan WAVE Video Course Companion Blog - Part 5 - Brittany Hodak

When you think about client engagement, did you know that increasing customer retention rates by 5% has been proven to increase profits from 25% to

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Featured Image for Superfan WAVE Video Course Companion Blog - Part 4 (2) - Brittany Hodak

Regardless of how great you are at a job, you — or someone who works for you — will, at some point, stumble. It’s inevitable.

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Featured Image for Superfan WAVE Video Course Companion Blog - Part 3 (2) - Brittany Hodak

Rather than kick off this blog with business, let’s get personal for a moment, and think about your best friend. If they told you they

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Featured Image for Superfan WAVE Video Course Companion Blog - Part 2 (2) - Brittany Hodak

In any business, creating a culture of superfandom – and improving your average customer experience – first comes from making people feel welcomed.  It sounds

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Featured Image for Superfan WAVE Video Course Companion Blog - Part 1 - Brittany Hodak

What do you think of when you hear the word “wave?” Maybe you’re a sports fan, and it conjures memories of jumping up and down

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Featured Image for 4 Steps That Will Make Your Customers Into Superfans - Brittany Hodak

This article originally appeared on AdWeek.com on May 17th, 2018. Every business has the potential to create high-value “superfan” customers, but few take the time to employ

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Featured Image for What Is A Brand Evangelist - Brittany Hodak

As any experienced businessperson knows, customers come from many channels. Some find your brand through a social media video, others through a live event, and

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Featured Image for The 3 Important Qualities of Customer Service - Brittany Hodak

When managing a business, there’s never a shortage of work to be done. Whether you’re focused on sales numbers, marketing strategies, or internal organization, there’s

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What Does CX Mean?

In the world of online marketing, it’s likely that you’ve heard your fair share of buzzwords. One of these often-shared words is CX or customer

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Did you know that feeling unappreciated is the number-one reason customers switch service providers? Learn how to avoid common customer-service mistakes with my newsletter!