Unless you live under a rock, you know that Taylor Swift’s Eras Tour has taken the country world by complete storm: her ticket release caused a major crash for Ticketmaster (and later, a congressional hearing); Glendale and Pittsburgh renamed their cities to Swift City and Swiftsburgh during their respective tour stops; nurses at Nashville’s Ascension …
5 Customer Experience Lessons You Can Learn From The Eras Tour Read More »
On March 15th, T-Mobile announced that it has reached an agreement to acquire MintMobile, the low-cost wireless communications service provider co-owned by Ryan Reynolds. I’ve always been a fan of MintMobile because of its handsome stakeholder customer-centric philosophy, disruptive nature, and storytelling ability (which I wrote about in a newsletter last year). Company mergers and …
3 Customer Communication Lessons You Can Steal From Ryan Reynolds Read More »
MY CRASH COURSE IN CX I was first introduced to the world of Customer Experience when my dad started working at a car dealership near my hometown of Roland, Oklahoma. During the summers as a teenager, I was working a dream job for the local radio station, attending concerts and interviewing artists for the station’s …
In any industry, two facts remain true. First, you’re sure to bring in more customers – and retain existing ones – if you provide a consistently exceptional customer experience. And, second, the more you know about your customers, the better you’ll be able to exceed their expectations. In other words, if you’re up to date on …
Everything about the world has changed overnight it seems, and we’ve got a front-row seat. We’re living in an unprecedented moment of uncertainty, but one thing is for sure — brands need to act NOW to remain relevant to their customers and strengthen bonds with new ones. I have been coaching clients on my SUPERFANS …
Finding — And Connecting With — Your Brand’s Superfans In A Pandemic Read More »
This article originally appeared on Forbes.com on August 23rd, 2019. Taylor Swift is no stranger to dropping truth-bombs in her songs. She’s been releasing culture-shifting lyrical missiles for more than a decade, and her seventh studio album, Lover, is no exception. About ten minutes into an hourlong collection of expertly-crafted pop ear candy, Swift serves up …
Why ‘Lover’ Track ‘The Man’ Is The Most Important Song Taylor Swift Has Ever Written Read More »
This article originally appeared on Forbes.com on August 19th, 2019. It’s been a pretty good summer for Ed Sheeran. He’s currently headlining the highest-grossing tour of all time, his supporting role in the hit movie Yesterday was (in my opinion, anyway) the best celebrity movie cameo in at least a decade, and his new album, No.6 Collaborations Project, topped …
Why Ed Sheeran’s $1,800 Ketchup Bottle Is His Best Collaboration Of The Summer Read More »
