Customer Service

10 customer interactions you can easily elevate to create superfans

Customer Interactions You Can Easily Elevate to Create Superfans

My favorite measurement tool for customer interactions is the simplest one: Did you just make the thing better or worse for the customer? Or, was it a forgettable, nothing-burger of an interaction? It really all boils down to those three choices. In Creating Superfans, I call these customer interaction outcomes Net Positive, Net Neutral, and …

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Featured Blog Image Keynote Speaker Definition and How To Find The Perfect Fit - Brittany Hodak

Keynote Speaker: Definition and How to Find the Perfect Fit

What is the role of a keynote speaker? A keynote speaker delivers the primary speech at an event and is typically the main act of a conference. They’re like an orchestra conductor, setting the event’s underlying tone and core message with the finesse of a maestro. Their speech isn’t just a monologue; it’s a carefully …

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Customer Experience Insights From Fast-Food Chains

In today’s experience economy, customers are no longer comparing you to your direct competitors. They’re comparing you to every experience they’ve ever had, anywhere. With intense competition and ever-increasing customer expectations, it’s crucial for brands to seek inspiration from unexpected sources, including those completely outside of their industries. In this article, I’m breaking down the …

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3 tips for creating a customer-centric loyalty program

3 Tips For Creating A Customer-Centric Loyalty Program

Most of the brands we interact with have either a tiered loyalty program, a tiered pricing structure, or both. Companies that are truly customer-centric understand that they have to provide premium-level service at every price point. A recent family vacation reminded me of the importance of creating magic for all customers, no matter how much …

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3 Tips to Boost Your Customer Acquisition and Retention inspired by Valentine's Day

3 Tips to Boost Your Customer Acquisition and Retention Inspired By Valentine’s Day

Valentine’s Day is not just about romantic relationships; Valentine’s Day is all about making the people around you feel special. We all want to feel special, right? Of course! INCLUDING your customers. Every brand wants to attract their ideal customer, and your customers want to know that you love them as much as they love …

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10 Questions Every Client Service Representative Should Ask - Brittany Hodak

10 Questions Every Client Service Representative Should Ask

The way you interact with potential clients impacts the entire customer journey. As a client service representative, you’re more than client support. You’re also tasked with building the foundation for a strong working relationship. This is why you need to understand the 10 questions every client service representative should ask.  Not only does this identify …

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8 Customer Service Tips Every Business Needs To Know - Brittany Hodak

8 Customer Service Tips Every Business Needs To Know

Customer service is always evolving in today’s world. As more brands continue to change the status quo, it’s never been more important to understand how your business can leverage customer service to stand out. Just about everything today is customer-driven. Customers have more choices than ever in just about every industry. This is why you …

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2022 Blog Featured Images for 5 reasons why your brand must create an omnichannel experience - brittany hodak

5 Reasons Why Your Brand Needs to Create An Omnichannel Experience

As consumers are being bombarded with media 24/7, we’re no longer taking a linear path with our purchasing behaviors or consumption patterns.  Imagine you’re at a party and you compliment your friend on her new pair of jeans. She tells you they’re from Abercrombie & Fitch. Later that night, you see an ad on Instagram …

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Featured Image for 8 Customer Journey Touchpoints Crucial To Creating Superfans - Brittany Hodak

8 Customer Journey Touchpoints Crucial To Creating Superfans

Your customer should be at the foundation of every decision. If you don’t know how your customers engage with your brand, you can’t begin to build your customer journey touchpoints. A touchpoint is any moment a customer directly or indirectly comes into contact with your brand. They add up to create the overall customer experience …

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