Customer Service

Multiple beautifully-wrapped presents

75+ Gift Ideas to Wow Every Client Or Loved One

Finding the perfect gift ideas for your clients or loved ones can be incredibly stressful. Luckily, I’m here to help you with my SUPER gifting guide! Strategic generosity is one of the most powerful ways to create a “wow” experience for a customer or loved one and elevate the emotional closeness of a relationship. In

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Customer Interactions You Can Easily Elevate to Create Superfans

Customer Interactions You Can Easily Elevate to Create Superfans

My favorite measurement tool for customer interactions is the simplest one: Did you just make the thing better or worse for the customer? Or, was it a forgettable, nothing-burger of an interaction? It really all boils down to those three choices. In Creating Superfans, I call these customer interaction outcomes Net Positive, Net Neutral, and

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What is the role of a keynote speaker?

Keynote Speaker: Definition and How to Find the Perfect Fit

What is the role of a keynote speaker? A keynote speaker delivers the primary speech at an event and is typically the main act of a conference. They’re like an orchestra conductor, setting the event’s underlying tone and core message with the finesse of a maestro. Their speech isn’t just a monologue; it’s a carefully

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Hamburger and french fries

Customer Experience Insights From Fast-Food Chains

In today’s experience economy, customers are no longer comparing you to your direct competitors. They’re comparing you to every experience they’ve ever had, anywhere. With intense competition and ever-increasing customer expectations, it’s crucial for brands to seek inspiration from unexpected sources, including those completely outside of their industries. In this article, I’m breaking down the

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3 tips for creating a customer-centric loyalty program

3 Tips For Creating A Customer-Centric Loyalty Program

Most of the brands we interact with have either a tiered loyalty program, a tiered pricing structure, or both. Companies that are truly customer-centric understand that they have to provide premium-level service at every price point. A recent family vacation reminded me of the importance of creating magic for all customers, no matter how much

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3 Tips to Boost Your Customer Acquisition and Retention inspired by Valentine's Day

3 Tips to Boost Your Customer Acquisition and Retention Inspired By Valentine’s Day

Valentine’s Day is not just about romantic relationships; Valentine’s Day is all about making the people around you feel special. We all want to feel special, right? Of course! Including your customers. Every brand wants to attract their ideal customer, and your customers want to know that you love them as much as they love

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10 Questions Every Client Service Representative Should Ask - Brittany Hodak

10 Questions Every Client Service Representative Should Ask

The way you interact with potential clients impacts the entire customer journey. As a client service representative, you’re more than client support. You’re also tasked with building the foundation for a strong working relationship. This is why you need to understand the 10 questions every client service representative should ask.  Not only does this identify

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8 Customer Service Tips Every Business Needs To Know - Brittany Hodak

8 Customer Service Tips Every Business Needs To Know

Customer service is always evolving in today’s world. As more brands continue to change the status quo, it’s never been more important to understand how your business can leverage customer service to stand out. Just about everything today is customer-driven. Customers have more choices than ever in just about every industry. This is why you

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