In any business, creating a culture of superfandom – and improving your average customer experience – first comes from making people feel welcomed. It sounds
THE SUPERFANS BLOG
This article originally appeared on AdWeek.com on May 17th, 2018. Every business has the potential to create high-value “superfan” customers, but few take the time to employ
As any experienced businessperson knows, customers come from many channels. Some find your brand through a social media video, others through a live event, and
When managing a business, there’s never a shortage of work to be done. Whether you’re focused on sales numbers, marketing strategies, or internal organization, there’s
When managing or supporting a business, there are countless benefits to providing exceptional service for your customers. From bringing in referrals to charging higher prices,
Looking at the average business, it doesn’t take an expert to see that there are a ton of moving parts. For members of leadership, there’s
Whether you’re just stepping into the business world or simply trying to improve your presence there, one thing is obvious: Making your clients or customers
As humans, our brains are hardwired to react to stories. We know how to process, retain, and — most importantly — share them. It’s how
Everything about the world has changed overnight it seems, and we’ve got a front-row seat. We’re living in an unprecedented moment of uncertainty, but one
Five years ago today, I was anxiously awaiting the airing of my appearance on ABC’s hit series Shark Tank. My co-founder Kim and I hadn’t seen a final
What’s the most memorable gift you’ve ever received? Think about it. Don’t worry, I’ll wait. 😉 When I was about years old, my grandma gave
I’m asked from time to time what advice I would give my younger self. My response to this inquiry from Nashville Business Journal sums it up pretty well (excerpt
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I believe one of the most powerful things you can do to impact others is to refer a book to them that could transform their
This week’s episode of the Creating Superfans podcast is all about GIFTING! Strategic generosity is one of the most powerful ways to create a “wow”
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