What is it that your customers really want? How can you make sure you’re offering products or services that serve your customers’ needs? It all comes down to the consumer journey. Your consumer journey is the roadmap customers follow from brand awareness to the post-sale process. By improving this journey, you ensure your customers have […]
Want To Improve Your Consumer Journey? Ask These Questions. Read More »
While most brands focus on sales, there’s actually a secret marketing tool that’s often overlooked. Referral marketing is not only low-cost (or even free), but it also brings warmer leads. That’s right, that money you spend on advertising and marketing might be better off going towards your overall customer experience and securing referrals. It’s certain
Why Referral Marketing Beats Standard Sales Tactics Read More »
When you deliver an outstanding customer service experience, you transform passive customers into loyal superfans. In this day and age, your customers are more plugged in than ever before. They’re leaving reviews, sharing their thoughts, and taking their time to determine which brands they want to support. In other words, your customers are in control.
Customer Experience: Why It Matters & Why It Pays Read More »
When it comes to running a successful business, the emphasis should always be on your current customers. While attracting new customers is important, your existing customers are easier to engage, and they’re more likely to continue to spend money with your business into the future. The practice of encouraging repeat customers is known as customer
What Is Customer Retention And Why Is It Important? Read More »
Having a long list of customers is key to any business, but it’s not always enough on its own. Passive customers aren’t very likely to recommend you to others, and they could easily turn to your competitor. In this day and age, you need to invest in a strategy that’s all about turning customers into
Superfans 101: Turning Customers Into Fans In 5 Steps Read More »
Every interaction with a customer is a form of customer engagement. In recent years, this has become quite the buzzword, but is it really all it’s cracked up to be? Customer engagement is more important than you think, but too few brands actually understand what it is and why it’s important. Though the term can
5 Customer Engagement Trends You Can’t Afford To Ignore Read More »
Client engagement sounds like it should come naturally, but what happens when your clients don’t interact with your products, content, or tools? If you’re producing high-quality, valuable content, it’s frustrating to feel like these efforts go unnoticed. Client engagement is a big part of the overall customer experience. How do you create real results? First,
Boosting Client Engagement: 10 Strategies To Start Today Read More »
We’re all familiar with the phrase “the customer is always right,” but this doesn’t really help us in the heat of the moment. Not only are customers not always right, but they sometimes can be difficult to please. Learning how to satisfy unhappy customers and turn the situation around is key to creating a customer-first
7 Tried-And-True Steps To Satisfying Unhappy Customers Read More »
Have you ever heard the phrase “show don’t tell?” When you collect a customer review, you’re putting this phrase into practice. In other words, you can tell your customers how great you are all day long, but actions speak louder than words. Instead of sharing why you think your brand is great, use your customers’
How To Ask For A Customer Review (And Why You Always Should) Read More »
It’s hard to argue with the concept that a customer-centric business stands out against the competition and builds strong, long-term relationships with audiences. Yet, at the end of the day, so many businesses fail to take the courageous step towards being fully customer-first. The reality is that if you want to build a customer-centric business,
9 Tips For Building A Customer Centric Business Read More »
